Video marketing can be a terrific way to get more visitors to your real estate website.
Why? YouTube.com, the premier video sharing site, is increasingly showing its SEO muscle, bringing more traffic to those who post videos there.
What's more, videos often are viewed more often than a website's content is read, according to SEO news sources, which report that 67 percent of a website's visitors will choose to look at a video rather than read a site's text.
Real estate already uses video really well via video home tours. But you can take your video marketing up a notch, and watch it work hard to get you site visitors.
Another great thing about videos, is that they brand you as an expert. Post videos of you talking about your area's real estate market, how foreclosures are faring, how to buy a short sale, how to sell your home in a down market, etc. and you'll be seen as a bona fide real estate leader in your area.
Submitting a video to your site and YouTube also helps your search engine ranking. The big search engines (Google, Yahoo!) now do what is called "universal search." This means that engines "crawl" everything, including text as well as videos. So, if you've optimized your video, it also will come up in keyword search results. In fact, depending on how well you optimize it, video can rank even higher than text.
What's more, video can become viral. Be sure to post links to your videos from your Twitter and Facebook accounts. Place links to it in your resource box in the articles you write and distribute to article directories. Be sure to send links to your videos to your family, friends and colleagues.
If you'd like to learn more about how video can help your real estate business, contact RealtyTech.com. We're experts in real estate search marketing and we'd love to show you how your real estate website can get found by more potential clients. Contact us today!
Comments(1)