Do you blog? Do you like to network? RainCamp in Philadelphia is a great place to do both. Yes, I am listening, but also blogging.. I call this multi-tasking.
Here we have Bob Stewart and Ben Kinney talking about blogging tips, giving SEO tips, and so much more.
Are these types of events good? Waste of time? I have been blogging for 4 + years now and as long as I can come away with 1 or 2 new tips and or ideas... and network with like-minded professionals, it's a WIN WIN.
Some good info shared today.....
- Types of online advertising
CPM - cost per impressions such as banner ads
CPA - cost per action which would be paying per lead
PPC - pay per click such as Google Ad words, yahoo search marketing, and Microsoft ad center
- Contact Forms - free, yes, we all like free stuff. Sites to collect consumers information online.
- Lead capture strategies
Baiter results - let the consumer view for free at first, but the 2nd or 3rd time they click on something, you make them register.
Open Search - Never forcing the consumer to sign up for anything.
- Key search terms and exploring the long tail. You will get less clicks on a longer specific long tail, but a better quality lead. Why? That person knows what they are looking for.
- Linking - You want people to link back to your site. You can link back to others, but google is starting to crack down on reciprocal back linking. I have heard different opinions on this, so look into it.
- SEO - Questions and Info
Key word density - your key words should be between 2 percent to 4 percent of your total post regarding your total words. Need a word counter? Word Counter
Age & size of your domain name
Page title is important, using some key words
First sentence - you should have your key word in the first sentence.
Links - have a few links in your post pointing back to your main site. Example. Write a post on Active Rain and in your signature, have a few key words pointing back to your main outside site. 2 to 4 outgoing links is good.
- Facebook ads - two types - learn it and "Do it"
pay per click
cost for 1,000 impressions
- and more info
Who doesn't like to network, to socialize.... and party. We held a meet up/gathering last night at The Swift Half Pub. We had a good turn out, about 25 people. Hannah Williams (PA), known as Helpful Hannah, posted about this last night. I only had the chance to take one picture, but there are several who took many. More posts should be appearing in the next 24 hours.
Our very own Sheldon Neal (NJ), aka the British Agent, wrote this post.
Pat Kennedy (DC), Kerri Greenhalgh (WA), & Kelly Clifford (WA)
At RainCamp - Dagny Eason (CT) & Erica Ramus (PA)
As you can see, a great time in networking with people from all over. Duing the breaks, I got to meet people that I have been talking to for a few years, and finally getting to put a face to the name and voice.
In 1 hour, AR will be having a happy hour at Plough and the Stars... a great Irish Pub & Restaurant in Olde City in Philadelphia, PA.
Jeff Belonger's simple advice... Blog..."Just do it" and do it on Active Rain, especially if just starting out. It works...
UPDATE : 12/1/10
Another Phabulous RainCamp - Phun and Phriendship in Philly phor a RainMaker By : Irene Kennedy
Rain Camp Philly from Wilton CT by Dagny Eason
RainCamp Made Me Uncomfortable By : Joseph Michalski
UPDATE : 12/2/10
Philadelphia Pa Real Estate Blog "video" RainCamp 2010 Pt 1 by Hannah Williams Chris Somers in a video on the Panel.
RAINCAMP PHILLY - Highlights from my Notes by : David Monsour David mentioned some things that I didn't cover in my recap.