Are you working for the Franchise Flag, or working for yourself? Does Brand Matter?

KELLER WILLIAMS® quotes NAR who says it is your personal presence, personal contacts and referrals, that are most important in building business, and KW offers this cute video to support that position. 

And if you are an Active blogger and community member on ActiveRain, is it to promote your national brand, or build recognition of your personal or team skill, reputation, and presence in your local, hyper-local marketplace? 

Is it to build your market share and business volume, or market share for your office and franchise as you hope for a little trickle-down business?

Or, tangentially, does the video tell us that it is likely that consumers may trend toward working even more with mom-and-pops, independent real estate offices, boutique firms?