The Difference Between Image Title and Image Description

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Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

In case you were wondering....  Here is the difference between the image title and the image description - preferably for your AR (Active Rain) posts but useful everywhere images are inserted. Being new to Active Rain I am coming across a lot of details that some bloggers may not know.  (and I'm not seeing a lot explanations about) This is one where it may be a bit confusing as to which location to add which tag.

Image Description, also called the <alt> Tag is what Google and other search engines will see because they cannot see images. If you want search engines to "see" your image for what it is, you must add a description to it. This is the image description.


Image Title  is what actual visitors will see when they hover over the image. The below image has a TITLE of "This is a picture of a gingerbread house" is for visitors either not seeing the image clearly due to the platform they are viewing it on or for a better description of it. You can also title it "Click here for more pictures of gingerbread houses" and have it hyperlinked to another page. Then visitors will know what they get when they click on it.

The DESCRIPTION of this image that Google and other search engines see is embedded in the code for the <alt> tag "Computer Generated Gingerbread House" so the search engine knows there is an image here with that explanation.

Computer generates gingerbread house

The image description should have your main keywords about the image but not be stuffed with 200 words repeated over and over. Google sees this as stuffing and will sometimes disregard the image altogether.

Your description and title can usually be as long as you want them to be. But a short sentence or 8-20 keywords are typically the best. Its also a great way to add more keywords into a post or article but don't go overboard.  The description should include your keywords and your title should be what the image is about for actual visitors.  Many times, they can be the same too.

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Bob & Leilani Souza 12/05/2010 02:22 PM
  2. Joyce Godwin, Realtor, CRS 01/27/2011 04:53 AM
  3. Gayle Rich-Boxman Fishhawk Lake Real Estate 06/07/2013 02:39 PM
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Blogging & SEO
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The Ozarks
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Rainer
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Dee Bundy
Fort Collins Realtor @ C3 Real Estate Solutions - Fort Collins, CO
Sell Smart, Buy Wise & Live Well in Nrthn Colorado

Ah, so that's it!  I had assumed something similar but its nice to see it laid out so concisely.  Thanks for the image tagging education, Tammy.

Dec 02, 2010 09:17 AM #49
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Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks for all the great posts and so glad I was helpful. I searched for this before I wrote this post and really couldn't find a good explanation. Hope this helped. :)

Dec 02, 2010 11:48 AM #50
Rainmaker
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Bob & Leilani Souza
Souza Realty 916.408.5500 - Roseville, CA
Greater Sacramento Area Homes, Land & Investments

Tammy, thanks for your explanation of the difference between image titles and description...I wasn't quite sure what they were until I read your post (which I just re-blogged, btw)! :)

Leilani

Dec 05, 2010 02:26 PM #51
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Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thank you Leilani for the re-blog and glad it was helpful! HAve a productive day! :)

Dec 05, 2010 11:42 PM #52
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Tammy- thank you, thank you, thank you!  I thought that that's what the distinction was but didn't know for sure. Excellent post.

Jan 12, 2011 08:24 AM #53
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Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Your Welcome Kathy! I am so glad this was helpful!

Jan 12, 2011 11:23 AM #54
Rainmaker
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Joyce Godwin, Realtor, CRS
RE/MAX Elite Properties; Serving Cypress, Spring, Tomball, NW Houston - Houston, TX
RE/MAX Elite Properties

Tammy, I read your post back in December, but luckily I had bookmarked it as I needed a refresher (December was a hectic month).  I am going to re-blog it now as I think it will be helpful to others, especially members that have joined after you posted it.  Thanks again! You always have LOTS of good tips in your blog posts.

Jan 27, 2011 04:44 AM #55
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Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

This is a good explanation of alt tags and image descriptions. I'll be honest, sometimes I get lazy and just copy and paste the alt tags into the image description field without thinking.

Mar 12, 2011 04:40 AM #56
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Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

It depends on what you are doing with the blog. If it's a simple rant or opinion it probably doesn't need much SEO. If you are working for it and going for the golden ticket of SEO on an article, calculate the whole process carefully to take full advantage of the work.

~T

Mar 12, 2011 08:10 AM #57
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Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Well done, Tammy !   You found another "little thing" that none of us knew the total answers to....

Mar 14, 2011 11:04 AM #58
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Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Tammy - I just subscribed to you - good info!!

Mar 14, 2011 11:05 AM #59
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Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thank you for your subscription Dagny! I really appreciate it! I hope I have been helpful on here.

~T

Mar 14, 2011 01:14 PM #60
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Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Tammy, thanks for this clear explanation. I didn't know I could use that many words in the description.

Jun 07, 2013 05:29 AM #61
Rainmaker
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Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

Thank you for the info on how to use and understand the labels on pics.

Jun 07, 2013 03:11 PM #62
Rainmaker
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Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Tammy. Gayle re-blogged this and I'm glad she did because I missed it the first time around. Some things hold up: this does. Glad I got to read it today.

Jun 07, 2013 09:11 PM #63
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Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com

Tammy, just revisited this post. It's a great reminder to properly tag your photos so Google can find them. 

Jun 07, 2013 11:17 PM #64
Rainmaker
2,924,474
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

I saw this from Gayle's reblog....great information..I am guilting of stuffing...no more though!!

Jun 07, 2013 11:45 PM #65
Rainmaker
5,019,695
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I still much to learn about using photographs in blogs.

Have an outstanding week!

Jun 09, 2013 10:36 PM #66
Rainmaker
231,674
Helen and Larry Prier- Re-Max Gateway - Residential Real Estate
RE-MAX Gateway- Residential Real Estate Sales - Anacortes, WA
Anacortes & surrounding Skagit & Island Counties

Tammy, I read your recent [post but you shut down the ability to comment. Anyway, What is "ALT Tag". Not sure.

Jun 27, 2013 01:53 AM #67
Rainmaker
2,394,170
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I usually do put the same thing in the title and description fields. I did not know to use other key words.  Another new insight. Thank you!

Sep 17, 2013 10:22 AM #68
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