Keller Williams Realty Agent Training: Tips From Lead Generation 36:12:3: Building Validity and Positioning

Real Estate Broker/Owner with Keller Williams Realty


What are your clients paying you for?

Tips from Lead Generation 36:12:3: Building Validity and Positioning

What makes you a valid real estate professional? Have you spent time developing your Unique Selling Proposition (USP)?


Your USP is your very own unique and persuasive statement that brings to the forefront the value of working with you. 


As outlined in Keller Williams University's latest course: Lead Generation 36:12:3 - a course designed to give you a framework for closing at least 36 transactions in 12 months by spending 3 hours every workday on lead generation - there is a 5-step model to building your USP.  

  1. Describe yourself
  2. Describe how other describe you
  3. Define YOUR customer service
  4. Create your value proposition by transforming service to benefits
  5. Create your USP by combining your validity, services and value proposition


As Dave Jenks, Vice President of Research and Development at KWRI puts it, "Validity is at the foundation of everything. It underlies everything you promote."



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