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Who Says Home Stagers Can't Be Inspired by Color?

Reblogger Michele Rose
Home Stager with Rose-Colored Staging

I'm surprised at how many people still believe white walls are a good thing and the only neutrals are beige!  Thanks to Donna Dazzo for this fabulous article!  The truth is many stagers LOVE color and the fantastic ways it can transform a room.  Many colors can act as neutrals.  Take a look at these gorgeous colors from Benjamin Moore! 

Choosing paint colors can be intimidating!  If you need help choosing color for your home, call Rose-Colored Staging for a Color Consultation! 

 

Michele Rose is a Realtor and Professional Home Stager in Burlington County, NJ.  She has been assisting both buyers and sellers with their real estate needs since 2004.  In 2007, she founded Rose-Colored Staging, a home staging and redesign business, to help sellers successfully market their homes with professional home staging.  She also stages listings for fellow agents, getting those listings sold!

Original content by Donna Dazzo

In home staging, we like to stick to a neutral color palette so that we can make the home that's for sale appeal to the broadest range of buyers.  However neutral does not have to mean boring.

I love to use pops of color (red, turquoise, orange, greens, blues) in throw pillows, artwork and decorative objects against the more neutral background colors (beige, grays, whites) in the furniture, bedding and walls.

Even so, I love to see what colors the major paint companies forecast to be THE colors for the upcoming year.  I like to use these colors for inspiration.

Benjamin Moore's color designers are forecasting vintage wine  as their Envision Color 2011's Color of the Year

Vintage Wine

2116-20   

According to Benjamin Moore's website: 

"First seen on the fashion runways of New York, Paris, and Milan, this rich hue with a deep brown base and a hint of smoky violet is just as magnificent in the home.

As an undertone in many of the latest wood finishes, leathers, and other textiles, vintage wine, and its lighter variations, will make a great paint color pick for many applications over the coming years.

From deep smoky wine to wildly pumped up fuchsia, purple promises to be a predominant color in home décor in 2011."

While I've never used purple or violet or wine-colored accessories in my stagings, maybe I will have to try it for my next vacant staging.

Forecasted Colors for 2011

 
In addition to their Color of the Year, the Benjamin Moore color team also comes up with a palette of colors they are forecasting for the coming year.  The color team reviews cultural, social, and political conditions and looks at how they affect fashion and design trends. Their analysis led to a central Balance theme with three related "style movements"-Soulful, Spirited and Dreamy.  Each of these style movements were then defined by six Benjamin Moore colors.

Soulful...

Soulful
Communications technology has drawn the global cultures closer.  What may have seemed strange now appears familiar to us.  On the style front, this is visible in ethnic designs, pattern-on-pattern, and handmade decoration such as beading and embroidery. Colors that reflect this include Benjamin Moore's:

  • Vintage Wine 2116-20
  • Wasabi AF-430
  • Amulet AF-365
  • Casco Bay 2051-30
  • Hush AF-95
  • Etruscan AF - 355

Spirited...

Spirited
By spirited, this means anything that makes you feel happy, joyful, playful. In fashion and furnishings it's reflected in designs featuring geometrics, stripes and cubes,  and dots and curlicues. Loud and bright colors are  balanced with gray, black and white. Benjamin Moore colors comprising this palette are:

  • Royal Flush 2076-20
  • Grape Green 2027-40
  • Wrought Iron 2124-10
  • Paper Mache AF-25
  • Storm AF-700
  • Lucerne AF-350

Dreamy...

Dreamy 
From a design perspective, dreamy means transparency, sheerness, blurriness and softness.  The Benjamin Moore colors that reflect this style or mood are:

  • Gray Mirage 2142-50
  • Genesis White 2134-70
  • Porcelain 2113-60
  • Etiquette AF-50
  • Kendall Charcoal HC-166
  • Smoke 2122-40

Each year Benjamin Moore announces their predictions for the upcoming year in a booklet that's free and available through the company's extensive network of stores.  The booklet contains decorating ideas, photo illustrations, plus the forecasted palette of 18 colors for 2011.

© Copyright 2010 Designed to Appeal, LLC.  All Rights Reserved.

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Jeremy Gryvatz
RealWorks Residential Brokerage - Manalapan, NJ

Thank you Michele for the post. Staging is a huge part of selling in some markets and I agree color is a powerful tool all by itself. Thanks for the information and the palette!

Dec 03, 2010 08:59 AM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Michele

Thanks for sharing the information. Having a home for sales is very important in selling a home and staging the home is a big part in succesfully selling the home.

Good luck and success.

Lou Ludwig

Dec 03, 2010 09:08 AM
Michele Rose
Rose-Colored Staging - Mount Holly Township, NJ
Burlington County Home Staging & Redesign

Thanks for your comments!  Color used right appeals to buyers, and can help bring in those offers :)

Dec 04, 2010 08:20 AM