Are Your Blog Posts Just Cyber Garbage?

By
Real Estate Broker/Owner with Mint Properties, Lic. #01871795 Lic. #01871795

Are Your Blog Posts Just Cyber Garbage?

As I sit here with a new found determination to blog my way to 100,000 points on Active Rain before the end of the year, I am suddenly struck with a question more philosophical in nature.  Are real estate blogs creating a "litter-net?"  Now let me be clear, when I am blogging about local market information, I definitely feel that I am adding value to what is out there.  In fact, many times I am publishing information that is completely unavailable online.  But, what about other topics?  Have you tried to do research on general topics like government loan programs, recently enacted real estate legislation or appraisal issues, lately?  Inevitably, you are bombarded by a plethora of borderline bogus websites from lead generators and blog posts from eager Realtors.  Some of the information is useful, some is superficial, and some is flat out wrong or misleading.  And sometimes when I attempt to find an appropriate link about a real estate issue, I have to go to page 3 or 4 to do it.  The information from "real" authorities gets buried. So my question is --when we advertise and blog for commercial purposes with the goal of being at the top of google, are we doing a disservice to the internet, to the search function, to neither or to both? 

I know we all also complain that consumers come to us with a bunch of inaccurate information about listings, asking prices and the availability of homes -- that is just a part of the new internet age.  But are we contributing to the misinformation with internet litter? Does creating a facebook page for every listing we have ever had help our collective situation?  Have you ever tried to remove some of this stuff?  It's virtually (no pun intended), impossible.  Remember when your local paper became more ads than content?  For me, that was about when I stopped paying to receive it, and eventually I stopped looking at it altogether.  If you don't understand what I mean, try using another (lesser) search engine exclusively for a week and you will not only have a renewed appreciation for google and what it does, but you may also be able see that if they were the only option, people probably wouldn't believe that search was the way to find what they needed online. 

I am old enough to remember when you couldn't really search for anything on the internet, at least and hope to find it.  The internet at that time was like a puppy.  Lots of fun, but you had to put a lot of work into it to make it do something truly useful.  Back then, you pretty much needed to know where you were going, or you needed a guide.  Google made the internet useful in an unbelievable new way.  You could actually find what you needed, without a guide and quickly.  Given the popularity of blogging, etc. -- it leads me to ask the question -- will the day come that the internet is so chocked full of cyber garbage that consumers will abandon search? 

Copyright © Tni LeBlanc 2010  *Are Your Blog Posts Just Cyber Garbage?*

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Posted by

Tni LeBlanc, Broker
(805) 878-9879 mobile/text

tni@mintprop.com
www.MintProp.com
CalBRE #01871795

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Rainmaker
376,877
Robin Dampier REALTOR®
Coldwell Banker King - Hendersonville, NC
Hendersonville & Western NC Real Estate Source

I think the internet, or some re-incarnation of it in the future, is here to stay.  Technology as we all know changes as I type this!  Much faster than taking a new car off the dealers parking lot.  When searching for info I think we always have to research what we find to form our own opinion, same as listening to the news in any form.

Sue of Robin and Sue

Dec 04, 2010 07:19 AM #9
Rainer
140,514
Maureen Fukumoto
Help-U-Sell Realty Pro - Mililani, HI
Maureen

Wow Tni, I'm old enough to remember when there was no internet at all.  We carried big fat books with black and white pictures! They were 8.3 X 11 and each property was given a 2.5" x 2.5" square to include all info and the 1 picture.  I envy those of you who grew up with this technology.  Although I have learned it, it is not second nature to me as it probably is to you.. 

I agree, the amount of info is overwhelming and difficult to sort through. Your analogy to "litter" is a good one.

Dec 04, 2010 07:38 AM #10
Rainmaker
414,502
Tni LeBlanc, Realtor®, J.D.
Mint Properties, Lic. #01871795 - Santa Maria, CA
Tenacious Tni (805) 878-9879

@ David - I agree in the rush to post "everyday" there is pressure to push out posts which of course interferes with the quality of the content.  Today as I sit here trying to come up with 3 or 4 more posts before the end of the Active Rain week, that truth is very apparent to me.

@ John - I embrace change, just wondering if this will be changing as well

@ Tammy - Do you think they will ever really be able to rank us by quality?  I know some really great sites that don't rank at all, and I'm sure you do as well.

@ Sue - Yes, I'm sure the internet is useful to stay.  I guess I'm just wondering if we are junking the place up, you know?

Dec 04, 2010 07:44 AM #11
Rainmaker
414,502
Tni LeBlanc, Realtor®, J.D.
Mint Properties, Lic. #01871795 - Santa Maria, CA
Tenacious Tni (805) 878-9879

@ Maureen - You're scaring me truly.  I can't even imagine being a Realtor "back then."  For some reason, it sounds easier in a lot of ways though. . . am I right? I do feel lucky, but at 37, I look at this next texting generation with wonder, so I can relate to how you feel.  I am grateful, young enough to feel natural with a laptop, but old enough to appreciate that the technology we enjoy was not always there.  We have always had a computer in the house because my father was an early adopter.   And, my first real job (outside of the family) was working for a software store.  So, I remember when Windows was a big deal.  Wish I had spent my time buying up domain names -- LOL. 

 

Dec 04, 2010 07:57 AM #12
Ambassador
836,755
Charlie Ragonesi
AllMountainRealty.com - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

Some posts are better than others for sure. But when I rwrite them I try to make them as good as i can. But there are some I say to myself wow I am good. and then there are others... Good luck on your way to 100k. I do enjoy reading your posts if that helps

Dec 04, 2010 08:31 AM #13
Rainmaker
601,327
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

Tni - I've often wondered the same thing because of the fact that there is so much crap on the internet as well as good info.  Like you, I too remember a time before the "internet" and "google".  It will be interesting to see how these functions progress over the next 20yrs., which I hope to still be around to see.

Dec 04, 2010 08:50 AM #14
Rainmaker
32,143
Sylvie Dolley
My Home Group Real Estate LLC - Litchfield Park, AZ
CHMS, ePRO, SFR Phoenix Arizona Real Estate 602-32

Your posts are always pretty good thats why I subscribe. Dome of them are just down right Great!
You share some really good info and insight to a lot of issues.  Your also correct that garbage in garbage out!  I like the idea of the internet as being a library in the sky with some good info and some not so good info. (Norma's comment)  I probably have a mixture of both.  Sometimes I am just asking a question, do some people may not think that that is that great, however to me, the answer maybe priceless.  Hope that makes sense.  :  )

Take Care and Have a Great Day!

Aim for the Heavens in 2011!

 

Dec 04, 2010 08:52 AM #15
Rainmaker
32,143
Sylvie Dolley
My Home Group Real Estate LLC - Litchfield Park, AZ
CHMS, ePRO, SFR Phoenix Arizona Real Estate 602-32

Your posts are always pretty good thats why I subscribe. Dome of them are just down right Great!
You share some really good info and insight to a lot of issues.  Your also correct that garbage in garbage out!  I like the idea of the internet as being a library in the sky with some good info and some not so good info. (Norma's comment)  I probably have a mixture of both.  Sometimes I am just asking a question, do some people may not think that that is that great, however to me, the answer maybe priceless.  Hope that makes sense.  :  )

Take Care and Have a Great Day!

Aim for the Heavens in 2011!

 

Dec 04, 2010 08:52 AM #16
Ambassador
1,720,996
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Tni, what an excellent question, which you should not be asking if you want to get to 100,000 before the end of the year (LOL)

I do not think that people would stop searchhing, I think that this is when the commercialization of searching would kick in. We would be trusting some sources, that would filter information, and will be willing to pay for it, and would be very careful with unfiltered information, which is free.

Basically, if you need to find a few bits of good stuff (for you) in a big dumpster, you can do it yourself, or you would be able to pay for the service. Which would you choose?

I think that at some point due to increasing volume of "writings" witt overwhlmingly little if any value, we would just have to start paying

 

Dec 04, 2010 09:03 AM #18
Ambassador
1,720,996
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Tni,

It is not the first time I notice you writing something, that makes you think... I have seen your straightfoward comments going against the grain...

I like what you say and how you say it, so I:

1. Subscribed to your blog

2. Suggested this for feature

Dec 04, 2010 09:12 AM #21
Rainmaker
414,502
Tni LeBlanc, Realtor®, J.D.
Mint Properties, Lic. #01871795 - Santa Maria, CA
Tenacious Tni (805) 878-9879

@ All Mountain - Yes that helps a lot.  I figure I should get there by the new year and then I can take a break then right?  Blogging is hard because doing the same thing every day is boring.  That's why I like real estate, its something different every day.

@ Donne - Yes I am interested to see as well.  I too doubt very much that people will be left to do searches in the same way that they are now and can't wait to see the next innovation -- at least I doubt that the results will look like what they do now.  Maybe there will be a paid search directory that people can use when they want to be sold, and a free one where commercial interests are discouraged or disallowed.

@ Sylvie - I agree garbage in and garbage out.  Thank you for your comment.

@ Jon -- LOL you are so right - but hey that's what makes me - me, right?  Thanks for the suggest and subscribed, I'm flattered!

 

Dec 04, 2010 09:42 AM #22
Rainmaker
681,794
Cynthia Larsen
Cotati, CA
Independent Broker In Sonoma County, CA

Tni - LOL at this one ... I am old enough to remember when you couldn't really search for anything on the internet. Ha Ha, I'm old enough to remember when President Kennedy was assassinated. Internet? What Internet?

Dec 04, 2010 12:55 PM #23
Rainmaker
414,502
Tni LeBlanc, Realtor®, J.D.
Mint Properties, Lic. #01871795 - Santa Maria, CA
Tenacious Tni (805) 878-9879

@ Cynthia - Thanks for making me feel young!  I swear these whipper snappers don't remember life before google.  You had to hear about sites from word of mouth!  And if you didn't know the web address you were out of luck!

Dec 04, 2010 02:07 PM #24
Rainmaker
247,997
Matt Grohe
RE/MAX Concepts - Des Moines, IA
Serving the metro since 2003

Tni: there's this quote:

You've gotta dance like there's nobody watching,
Love like you'll never be hurt,
Sing like there's nobody listening,
And live like it's heaven on earth

variously attributed to Mark Twain and William Purkey whose central proposition is that you'll be at your best and happiest if you don't really give a rip what other people think. I think if a person looks at every blog post like they're writing Moby Dick, or painting the Mona Lisa they'll never get anything accomplished. Van Gogh was never really appreciated in his lifetime and he died penniless but his works now command astronomical prices. Should he have stayed in the seminary because his work was not in vogue while he was alive? I think not. The larger issues will sort themselves out.

Dec 04, 2010 03:48 PM #25
Rainmaker
3,247,372
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Tni - thanks for this post.  I've been in the business for 16 years and I too, remember the big MLS books and the horror from the agents in my office when they were discontinued --- no, no this internet thing will never catch on they said.   Yes, there's lot to sift through to find accurate or "real" information but when you find it --- Eureka!   I agree with what others have stated here --- maybe/hopefully there will be some filters that will assist in the future --- and I think that this internet thing will continue to evolve.

Dec 04, 2010 04:30 PM #26
Rainer
26,996
Leah Henderson
Asset Realty, Inc - Columbia, SC
Hi Tni, The worst are the ones that meet your search criteria and the website is a "program" for $49.95.
Dec 04, 2010 08:16 PM #27
Rainmaker
531,069
Jon Quist
REALTY EXECUTIVES TUCSON ELITE - Tucson, AZ
Tucson's BUYERS ONLY Realtor since 1996

Lots of blogs are simply used for SEO purposes, so there will be a lot of filler on the web.

Dec 05, 2010 05:37 PM #28
Rainmaker
550,533
The Scott Loper Team Bux-Mont Premier Properties
Keller Williams Real Estate - Montgomeryville - Lansdale, PA

Hi Tni,

Some blogs here on AR are simply cyber-garbage where the writers are simply clamoring for points.  You however make good use of your blogs; you entertain and have grown a following.  Those relationships you have built through your writing will benefit your business.  Kudos to you!

~Lisa

Dec 07, 2010 07:11 AM #29
Rainmaker
414,502
Tni LeBlanc, Realtor®, J.D.
Mint Properties, Lic. #01871795 - Santa Maria, CA
Tenacious Tni (805) 878-9879

Matt - So true and thank you posting that.  You have to keep moving and keep going or you get bogged down.  You have to tell yourself that you will just do better tomorrow and not look back.

Michael - For sure.  I wonder what things will look like in 15 years.

Leah - Make it harder on evryone else.

Jon - True we are already seeing that.

Lisa - True that.  I can forgive point grabbing comments but are we polluting the cyber universe with bad posts too?

Dec 07, 2010 02:46 PM #30
Rainmaker
172,492
Trisha Bush-LeFore
Preferred Properties Land & Homes - Walla Walla, WA
Providing Realtor Services in the Walla Walla Area

I just read your latest blog then saw the list of blogs you had written.  I really enjoy your blog. Very creative titles and content.

Dec 09, 2010 03:38 PM #31
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Tni LeBlanc, Realtor®, J.D.

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