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Ego Driven... And Proud of it!

By Richard Lombari Jr

Real Estate Agent with Keller Williams Realty

November 11, 2006 02:56 AM

I'll admit it... I'm an ego driven Realtor. I like when it's all about me. I like to bask in the glory of incredibly satisified clients and I don't mean the "Thanks for your help." kind. I mean the wildly mad about me, can't wait to tell everyone about the coolest, best, most knowledgeable real estate agent they have ever met, or ever even heard about.

Heck... look at my logo... it even SCREAMS ego...

Lombari Logo

But... I have found that for it all to be about me... it has to be all about the clients first. If there is one thing I hear from buyers over and over again, its about the agent that didnt show them the homes they wanted to see. I gasp... "They didnt listen to you?" More likely though is they didnt ask the right questions... didnt take the time to understand the motivations and didnt hear beyond the I want a 3 bedroom 2 bath home under $150,000.

Being ego driven, I learned long ago that the more I listen to buyers and sellers, the more they will want to hear about... ME. And I have stories sure to keep them entertained. My home that had a sinkhole... the clients that eliminated their homes with a click of the fingers in the foyer and of course bragging on my incredible kids. My timing is honed on every story to elicit the biggest laugh or to punctuate an incredible pearl of wisdom that will see them through the tumultous transaction.

My huge ego loves when bumps pop up in the deal... I take the time to carefully point out the tragic potential implications, then put on my cape and become SUPER Realtor! I quickly snuff out those problems like the super hero I am. Often, its a phone call or two... finding more data, a specialist or chatting with the other side to find out what the REAL problem is. If I can fix the problem... I'm a hero... If I can't... I have saved them from a unsatisfactory situation and again... I'm a hero!

For this hero thing to work.. I have found these steps CRUCIAL...

1.) Listen

2.) Educate

3.) Act (as in action... not as in theatrical)

4.) Praise the clients on how wise they are. (Which they always are because they hired Super Realtor!)

Well... I'm off to find more clients to stroke my ego...

Richard B. Lombari Jr.,CRS, GRI

Broker/Associate (CA & FL)

Keller Williams Realty

Los Angeles, CA

800-693-7990

www.PremierLAHomes.com

Rich@PremierLAHomes.com

Comments(10)

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Brian Brady

Bayshore Commercial - Tampa, FL

858-699-4590

I think you have to have a strong ego to sell real estate in Beverly Hills.

I enjoyed your post. I have no problem with someone who ADMITS he has an ego. That's just a part of doing business. Go ahead and paint that S on your chest; I'm sure it's well deserved.

Nov 11, 2006 10:36 AM

Cynthia Sloop

Community Association Manager - Indianapolis, IN

You have to believe in yourself, otherwise others won't believe in you. We all need a certain amount of ego. Thanks for sharing.

Nov 11, 2006 11:25 AM

Jamie Ramos

Re/Max Alliance - New Haven, CT

New Haven Connecticut Real Estate Agent

I thoroughly enjoyed your post. Actually made me giggle a bit. Its great to see someone with confidence that isnt afraid to show it and poke a little fun while doing it.

Its a bird...its a plane.....its Super Realtor

Nov 11, 2006 11:49 AM

1SG (Ret.) David Kucic

Hawaii Military Realty, Inc. - Ewa Beach, HI

President and Owner

Great level of confidence Richard. Just another example of outstanding customer service and truly caring about our clients.

Nov 11, 2006 06:18 PM

Mykael Marinelli

American Caribbean / Christie's International Real Estate - Key Largo, FL

The Florida Keys Real Estate Conchquistador

There's nothing wrong with having a large ego, IF you have the GOODS to back it up, which you have clearly demonstrated that you do.

Great post and good job in seeing your priorities clearly!

All the best

Nov 16, 2006 06:23 AM

Kim Sellers

Lake Arrowhead, CA Coldwell Banker - Lake Arrowhead, CA

Lake Arrowhead Realtor - BRE#01412099 - Lake Arrow

Very good post my man... Ego? What is that?

Feb 20, 2008 05:47 AM

Eric Kodner

Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN

Wayzata Lakes Realty: Twin Cities, Madeline Island

Richard, I showed your business card (white on black background) as a classroom example in a seminar about luxury marketing last year. The look is tasteful and elegant. The black print on white background is equally so!

Apr 28, 2008 06:24 PM

Loretta Buckner

Real World Properties, Inc.| Your Real Estate Consultant for Life - Palm Harbor, FL

Your GREEN Real Estate Consultant For Life!

You have sinkholes there, too? Rampant in this area--must be the proximity to water. Great post, Rich--Ego or no!

May 20, 2008 11:28 AM

Debbie Hughes

Keller Williams Realty - Pleasant View, TN

This is a GREAT post! In this business you have to have the confidence and ego in order to be successful. The SUPER Realtor is a nice touch.

Jun 27, 2008 06:38 AM

Inna Ivchenko

Equity Union - Calabasas, CA

REALTOR® | Residential & Commercial

''Serve to sell.''

It is not your ego, it is your addiction to the excellence that makes you a super agent.

That what they like in you.

Mar 10, 2014 05:18 PM

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