Ranking is Dead .... Where are You Getting Your Traffic?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

traffic to your site from search enginesMatt Cutts and others from Google have basically said ranking is dead. So where are you getting your traffic?

It may not be altogether dead but it's not as important as it used to be. In my profession, my clients want a visual graph showing where their main keywords are coming up in Google and others. The problem with this is I am in a different location then they are and my search results can vary from theirs.

In Google Analytics, it shows where your traffic is coming from, how long they stay on your site and the percentage of new visitors plus a lot more. This is really the target you want to focus on. My Sedona real estate partner may be getting 1,000 hits a month on their Sedona foreclosure page but only be ranked on the 3rd page for this keyword. What this means is that the majority of visitors going to that page are probably really searching for Sedona foreclosures rather then just clicking through the list on a search engine.

Ranking tends to be that security blanket but it means nothing if those leads are not converting into closings. I don't want 10,000 hits to my site if not one person is giving me their contact information. I want 10 people clicking to my site that really want to find me and out of those 10 people I may have 3-4 closings. Much more personal and goal driven.

Most search engines depend on history of the user. The area you search in and the history you have looked through may determine your future results. If you have searched for Alamogordo real estate in the past, then when you search just for Alamogordo, more real estate related pages will appear rather then something unrelated to real estate.

So don't be frustrated if you are not #1 for your search terms. You may be getting better results from a referring site over here than from the actual search engine. Don't disregard Google and others just yet, but focus on those personalization phrases and referring sites that will actually drive business, not just traffic to your site.


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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Timothy George 12/19/2010 12:54 PM
Real Estate Sales and Marketing
Arizona Yavapai County Sedona
Active Rain Newbies
Blogging & SEO
Real Estate SEO
Google Analytics
website traffic
search engine rank
google ranking
ranking is dead
is ranking dead

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Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Just when we thought we understood the rules some one goes and starts changing them . . .Agh!!!!!!!!!!!!!

Dec 08, 2010 04:51 AM #54
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Tammy, great post and comments here.  Thanks to all!

Dec 08, 2010 07:10 AM #55
Tom Dennesen
Beverly, MA

 Great post and comment moderation, Tammy. And super comments!

A few shout-outs to my favorite comments (above):

#10 – Nestor & Katerina: “Keywords that convert” - This phrase sums it up. Keyword research – using tools that will identify what people search for, and combining with your niche – is essential. You can be way up on the ladder, but what if it's leaning against the wrong wall? Nice focus, N&K.


#25 – Martin: SEO should = money, pick the keyword phrase that your clients would use. Target the “location + homes” keyword phrase rather than “location + real estate agent” or even “location + houses”. Great take-away. Thanks, Martin.


#34 Tom: craigslist as a lead generator? Sounds like a great avenue to pursue. I'll be looking into this with my clients. I've bookmarked your website.


#36 Craig: RE agents driving up certain keyword phrases? Hmmm. As Martin (#25) stated, “location + home” (buyer/seller mindset) is better than “location + house” (RE agent-driven phrase?). Craig, you got me thinking.


#39 Jeff: Blogging for “only four years”?! Jeff, I'll be showing your comment to clients who expect to hit a home run with their first post. Results at 13 – 18 months? Standing on the shoulders of those that have come before us, I hope “newbies” see a stream of quality leads in a shorter time frame... if blogging diligently.  Thanks for setting an example or how persistence pays off.

Thanks to all!

Dec 08, 2010 09:08 AM #56
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks for the subscription Tom. Nice layout of responses and they are all good points to make!

Jenny - As with any new technology it changes just when we get the hang of the first change.

Gene - YUP - Welcome to SEO HELL - Don't slow down or someone else will pass you.

DeeDee - Thank you for the comment and support.

Dec 08, 2010 09:17 AM #57
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Tammy,

Thank you for cutting this into bite size for us. I will never fully understand this stuff and appreciate your explanation.

Dec 08, 2010 02:45 PM #58
Arthur Morehead
Art-Faux Designs Inc.™ - Bonita Springs, FL

Hi Tammy

What a great post, I have been doing my own SEO and rank very well for my area and keywords that I have dominated. Yes this does take time and quality is better than quantity, but it is kind of a double edge sword because you still have to get the traffic to dominate the keywords. Even though my Google "page rank" is only at a 2, I still hit within the top 5 on page 1 both locally and nationally for those keywords. Content and one way backlinks on highly regarded sites, forums and content related blogs is only a few ways to get there. SEO is an ongoing job in itself but with the right tools a lot of the redundancy can be eliminated and can actually make it more interesting. I like to put it this way, SEO is like art, it's a continuum of education that never ends and the more you learn the more fascinating it becomes. Since I started to study it, I have been forced to learn. videography in which I now produce my own DVD's, ebook writing and producing, website/blog building, internet marketing, network marketing, affiliate marketing, etc.,  etc.  and now coach and build blogs for others

Dec 08, 2010 04:47 PM #59
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Darn - wish my Wild Blue connection was good enough to let me watch a video.

It frustrates me that I can't tell how my sites are doing by doing my own search. What I see on page 1 is different from what someone else would see. So, how do we know how we're doing?

I guess the only solution is just to keep on doing SEO andadding good quality content to our sites - and then doing all we can to drive the traffic ourselves rather than waiting for Google to do it for us.


Dec 08, 2010 07:23 PM #60
Tina Gleisner
Home Tips for Women - Portsmouth, NH
Home Tips for Women

Thanks but I wish all the SEO stuff was a little more straight forward ...

Dec 09, 2010 04:07 AM #61
Dennis & Terri Neal
RE/MAX, Big Bear - Big Bear Lake, CA
Your Home Sold in 45 Days or We Se

I use Craigslist alot with good results.

Dec 09, 2010 06:56 AM #62
Evette Cecena
Technology Monsters - Internet Marketing & IT Support - Mesa, AZ
wow- so funny to see an "SEO" say ranking is dead... that seems a little contradictory. I'm sure this comment will get deleted though, so I won't waste my time expanding on that.
Dec 09, 2010 01:17 PM #63


I tried craigslist and ended up getting spammed by many MLM ers and online marketers, are you doing something that prevents this?

Dec 10, 2010 03:24 AM #64
Sandy McAlpine
Search Lake Norman Homes For Sale - Lake Norman NC

Your keywords definitely have to be targeted. If you put too many broad search terms, then folks click off your site which ups your bounce rate.

Dec 10, 2010 09:19 AM #65
Clo Green
ALLSTAR Realty LLC - Los Lunas, NM

Hi Tammy,

I am new to AR and appreciate the candid information.  I agree, it isn't about the hits to your website, it is about the contact

information you receive from it.

Dec 11, 2010 01:34 AM #66
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Dorte -  I don't think anyone will fully understand it and just when you do , it will change! LOL

Arthur -  The PR of a page is the biggest thing that's not that important. Link exchange people put too much emphasis on it. As long as you are coming up for your keywords that people are actually searching for and those people convert to leads, you're doing great.

Marte -  Yes, WE need to drive traffic. When people get a website and do nothing, they won't get any leads from it. You have drive the traffic. When Google sees you doing it, they will follow as well.

Tina - ME TOO!!!! LOL

Dennis - I have used Craigslist and Backpage a lot for articles and real estate service and they get online fast.

Evette -  HA, I wouldn't delete your post. You make a good point. I never said it was really dead except in the title to get your attention. You need rank in the search engines AND everything else. PR of a page is really not that important was more what I was getting to. And Matt said it wasn't AS IMPORTANT as it used to be.. That's the point, really. Thanks for commenting though! :) Always welcome - you weren't being rude.

Arthur -  Yes I get spammed a lot too. But it all comes down to that filter. We have to sift through the garbage to get the good leads.

Sandy - YES, so important. You don't want those hits just to have a 80% bounce rate. Makes no sense. Thanks for the insight! :)

Clo - Right, you want those good hits for a good lead. Thanks

Thank you all - Have a productive Day


Dec 11, 2010 06:48 AM #67
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI
This SEO stuff gives me a headache, but if you want any Internet leads, you have to learn the game.
Dec 12, 2010 03:37 PM #69
Timothy George
Arizona Mortgage Rates - FHA Mortgage Loans in Arizona - Glendale, AZ
Arizona Mortgage (602) 492-6847

Great information on Google Tammy.  Thanks for sharing!


Dec 19, 2010 12:56 PM #70
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Things are always chaning for sure.  I think this is most interesting and we all have to adjust as things change over time.

Dec 19, 2010 01:06 PM #71
Timothy George
Arizona Mortgage Rates - FHA Mortgage Loans in Arizona - Glendale, AZ
Arizona Mortgage (602) 492-6847
I a little bit confused. I agree with you in your post when you said, "I don't want 10,000 hits to my site if not one person is giving me their contact information." I definately work towards making sure that my site has a good bounce rate and things like that, but this video is from November of 2008??? Not really "new" information.
Jan 01, 2011 05:39 AM #72
Patricia Beck
RE/MAX Properties, Inc., GRI, CDPE - Colorado Springs, CO
Colorado Springs Realty
Interesting post Tammy. Conversion is key!
Jan 05, 2011 02:40 AM #73
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