While we all may have fond memories of our childhood wonderment with Mr. Rogers and his magical world of make believe, his tactics for discovering this perfect community doesn’t really work for real life. You can’t very well sing your way into the hearts of your neighbors or show your clients how to close their eyes and wish their way into their ideal neighborhood.
And, while it’d be entertaining to see someone try; there are more effective ways for being the "Mr. Rogers of Real Estate" for your clients. Imagine what this endlessly optimistic man could’ve done with today’s technology! Tricia Andreassen, CEO/founder of Pro Step Marketing recently wrote an article for RISMedia outlining 6 ways for working neighborhoods using the power of the web and we thought they were worth sharing!
To be seen as an expert on the neighborhoods in your area can help you stand out among the competition. Would you rather buy a home from a real estate agent somewhat familiar with the area or an agent who’s website is rich with content on each of the neighborhoods in the area and seems to have know the ins and outs of what makes that neighborhood unique. Who would you trust to help you find the best fit for your home? Or what about those sellers who are choosing between two area agents? While both agents may be experienced, the realtor who has a website dedicated to the sellers neighborhood alone is bound to win their business. Take a look at the 6 ideas from RISMedia for ways to improve your status as an expert in your area.
1. Make sure each neighborhood on your website has its own page of information like http://bradkorb.com/magnolia_park.
2. Share with your sellers that featuring their neighborhood draws buyers instantly to their community, and in “one click,” buyers will find their home quickly without having to do a tedious search. When coding the MLS search, it will only show properties in the specific neighborhood, regardless of who has the listing. This gives the seller the assurance that you would position their home well in a featured list of properties.
3. Buy a domain name for each of your core farming areas that can show that you are the hub for information about that area. For example, get a specific neighborhood domain name, such as www.NameOfNeighborhoodListings.com, and then point that domain to pages on your website or stealth pages.
4. Buy a domain name specifically for market updates or “Hot Properties” new to the market in that specific neighborhood. For example, www.Your-AreaMarketUpdates.com or www.NeighborhoodNameListingAlerts.com could provide information on what is active on the market as well as offer the ability to sign up for free listing alerts.
5. Buy a domain that leads a visitor to information about home values in your farming area. For example, buying the domain www.YourAreaHomeValues.com will give the site visitor access to a CMA request form to find out what’s selling in his/her neighborhood.
6. On any farming piece to the neighborhood, don’t forget to include the “call to action.” For example, on your just-listed postcard, include verbiage like “Thinking of Selling? Check out the competition at www.NameOfNeighborhoodListings.com.” Then, on that page, they can see what’s for sale in the MLS.
All of these tips are great ways to show buyers and sellers that you’re part of the community and can be used as a trusted resource. Even those not in the currently involved with housing market may venture to your site to see what’s going on their neighborhood and, when they consider buying or selling their home; guess who will be the first person to come to mind.... you!
So, while the days of singing a happy tune as you change your jacket out for a cardigan and your loafers for sneakers may be a thing of the past; consider how you can take become an integral part of the surrounding neighborhoods.
You may find that it’s a beautiful day in the neighborhood after all!
As always, feel free to contact us with any questions about Real Estate Marketing or to discuss how we can help!
Marketing & Copywriting Coordinator