I run two very busy property websites in the UK both are aimed at people buying and selling property. The first is an international real estate portal where the majority of the house buyers are from the UK & Europe. The other real estate website concentrates on private property sales and is mainly used by UK and Spanish based internet users.
Was this a Freak!
I conducted an experiment that I want to share with real estate professionals to see if what I had discovered was a freak!
We saw an increase of 21% of online views and 10% in email inquiries from our property listings that displayed the kitchen as the first and main image. Yes 21%! all from a good photo of a nice looking kitchen.
Kitchens Do Sell Houses
We all know that kitchens can make or break a sale of a house, especially in this slow housing market. No buyer these days will want to spend good money on refurbishing or adding a new kitchen after going through the expensive of buying. Buyers have the pick of the market and if the kitchen ain't no good then your likely to struggle with a sale.
With this knowledge we asked 100 users to consider changing the first image to one of the kitchen not the front of the house. What this did in these search results was create a listing that stood out from the rest of homes on sale. It also showed buyers a really good selling point .
I think this approach increased buyer activity as users wanted to see what type of house had a kitchen like the one they found in the property search results.
Whats is Your Experience
Have we experienced something different here?
What if we insisted that all listings showed a kitchen image first?
Can a kitchen image put a buyer off?
Be great to hear your experiences
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