9 DEADLY MISTAKES HOME SELLERS MAKE - #2
Selling the most expensive asset that most families own is serious business, not something to be taken lightly. It can be a highly stressful process and costly mistakes are easy to make. In order to net the most from the sale it takes careful planning and some work on the seller's part.
Based on our years of first-hand experience, we have compiled a list of the 9 Deadly Mistakes Home Sellers Make to help home sellers avoid them. As the old proverb says, "forewarned is forearmed."
A copy of the list is available at no charge to anyone who requests one by e-mail. Send your request to: Mike@SellYourVilla.com
Mistake #2-Complacent Marketing When Selling A Home
When selling your home there are no guarantees that the ultimate buyer of your home will simply walk through the front door. In almost every case you will have to bring your home to the attention of that buyer. Effective marketing will help ensure that your property receives maximum exposure to attract that ready, willing and able buyer in the shortest possible time.
Ask your Realtor to list for you all of the ways he/she intends to market your home and provide a time line. Specifically ask what their plans are to market your home on the internet. (Over 80% of property searches begin on the Internet.)
Ensure that the best quality and most flattering photographs are used in all marketing materials. Ascertain the frequency of updates on property search sites that require updating. (Some sites provide exposure for only one week before the posting expires. Your Realtor should see that these postings are renewed when required to provide maximum exposure.)
Some Realtor's market their listings on single property web sites with the property address as the URL (http://www.1234MainStreet.com). Sellers and interested buyers have no trouble remembering the address. Most of these sites track the number of visits that the site gets. Ask to see the results.
Some Realtors provide business cards with the property photo and web site address on the back and their Realtor information on the front. The Realtor and sellers can hand them out to people they meet who might be interested. Those potential buyers can visit the property web site and determine if they have an interest.
The days of putting a listing in the Realtor's MLS and waiting for phone calls are gone forever. When it comes to providing exposure you need all hands on deck to maximize the effort. Don't be complacent and let an opportunity escape.
So, if you are thinking about buying or selling property and were thinking about having a coworker, who happens to have a real estate license, help you; think carefully before you take that route. Ask yourself, "How can someone who works a 9 - 5 job doing something else represent me as effectively as would a full-time, professional Realtor?" Remember that mistakes cost YOU, not them.
Call a Realltor today! (916) 337-0658
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