Simplicity in Design

Real Estate Agent with Sand Shell Realty

Sometimes the best way to capture style and class is in simplicity. And when showcasing a luxury estate property on a web site this is what you should be displaying.

Central Coast Property

When we remove the clutter and noise around and just center the attention on what is important it creates a feeling of clarity and contentment. As bloggers, we tend to do be long winded and draw out our ideas for a more interesting read. However, when a topic is handled in the simplest way that gets right to the point there is nothing like it.

This post isn't about blogging though or the art of writing, this is about displaying a luxury estate on a property website. My example is a web site that show cases one of most spectacular high end properties on the Central Coast of California - 

Typically I like my web sites to be full of content but this is a great example of where to be clean, simple, focused and refined just like the property that it is show casing. Not only does it make you slow down and focus in on the property and not get lost in the clutter but it also sets the mood for the home itself.

A careful consideration when choosing a web design layout for your real estate web site or property web site is who are you attracting. Not all people like the same types of things, nor are they attracted to the same types of web sites.  One point of view says

  • Use lots of words on all your pages
  • Fill your pages with keywords
  • At least 300 words on each page
  • Create lots of links on your page

While this may be good in certain respects it is not good in all aspects of internet marketing. If you are doing this to enhance your website you are probably doing it to attract viewers from search engines or content readers and not the people who will get totally confused by all the content. I find that people might like your site for the information if it has a lot of content but also get very lost in the clutter. Now if your site is very clean and you only have a few links to navigate people understand what you are trying to tell them and the point the site is making, and honestly if your site never delivers the point of it being there all the content is useless. My advice when showcasing a property in its own website is do like -

  • Use defined lines for your framework
  • Use short crisp thoughts on your pages
  • Reduce the clutter
  • Reduce the navigation buttons to a minimum

Comments (5)

Rosario Lewis
DDR Realty - Newburgh, NY
GRI, SRES - DDR Realty - Orange County, NY
I share your thoughts on simplicity in advertising. The phrase, "a picture is worth a thousand words," has a lot of truth to it. Too many words just turns into white noise.
Sep 10, 2007 06:03 PM
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI

Hey there! You must be busy....and I loved this simplicity and oooohhhhh will it help others to realize that all the clutter and button and all that jazz is unnecessary. Thank you Abraham!

Sep 10, 2007 06:03 PM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Abraham, where have you been ? I've missed your posts. Excellent example and information you give us.
Sep 10, 2007 10:25 PM
Abraham Chaffin
Sand Shell Realty - Cambria, CA
Cambria Real Estate

Hey there - I've been workin' hard on a couple different web design projects and also have some escrow hurdles I've had to deal with which might end up making a great blog in a little while

- take care.

Sep 11, 2007 02:36 AM
Jeff R. Geoghan
Coldwell Banker Residential Brokerage - Lancaster, PA
REALTOR, Marketing Manager
Great stuff, Abraham.  As a photographer I'm drawn to the light emitting from the images.  Less in definitely more here.
Sep 11, 2007 07:43 AM