Facebook seems to be on a mission to eradiate fear of change, by constantly introducing something new to enhance the social network's experience.
After recent changes to Facebook Groups, Facebook Messaging Service and the Check-in Appplication, yesterday, on a 60 Minutes Sunday night feature, Mark Zuckerberg, Facebook CEO, unveiled the "new Facebook profile", yet another change to the most popular social networking platform in existence.
The newest Facebook update consists in a new look to Facebook personal profiles, designed with the purpoe to "give a sense of who (people) are", according to Facebook's Product Manager's statementto USA Today.
The new Facebook profile will prominently display users' information at the top of the profiles. You will be able to see a Facebook user's employer, hometown, relationship status, interests, and more...without having to click the info tab.
I believe this intuitive approach will make it less confusing for those learning to use Facebook and easier for "not-so-new" Facebook users who are looking to take advantage of Facebook's imminent networking value in marketing or advertising a product or service to carefully targeted users.
If you have not yet experienced the new profile, Facebok will prompt you in a future login to your Facebook homepage or profile. Just click on the notification and you'll be all set.
So get ready to embrace change as Facebook reinvents itself over and over. There's defnitely a lot more to come (and to get used to)!


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