MARKET SEGMENTATION is customer driven claims NICK COUTTS . - Let me explain....
Sometimes the most elementary concepts are simply not recognized. I have been guilty of overlooking the obvious many times. But through countless books, seminars, webinars, lectures, classes, chats, blogs and comments a common theme resonates amongst the "experts".
How? Why? When?
Do you really know your audience? Sure it is a silly question but I see people and businesses every day marketing their product to an audience who is not listening. If you are selling product "A", common sense tells us to go where product "A" hangs out, lives, breathes, sleeps, eats etc...
Understanding Market Segmentation - The evolving world of social media is allowing us to really drill down and fine tune exactly who we want to reach. This has eliminated a lot of the waste in marketing time and expense. But first we have to answer the questions - How? Where? Why? - Once we answer these fundamental questions you can then begin ENGINEERING YOUR ROUTES TO MARKET.
I attended the recent Philly #RainCamp and one of my favorite speakers, Ben Kinney , gave the audience some very powerful tips on SEO, blogging and really drilling down keywords in order to find your true audience. If you have not downloaded Soci@l the Book just click the hyperlink, pull up a chair and take it all in. Just Do It! #raincamp
I found this video by former IBM VP for global distribution and channel strategy Nick Coutts to be very informative in answering the three questions - if this concept works for the Enterprise Marketplace shouldn't it be applied to small business on any level?
HOW? WHERE? WHEN? - UNDERSTANDING MARKET SEGMENTATION and ROUTES TO MARKET
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