Backward Progress…Not an Oxymoron, Moron!

Are you generating enough leads to support your business?  If you are not closing the number of transactions you need to stay afloat, then you are most certainly NOT.  It may be time to take a step (or maybe a few leaps and a jump) backwards in order to EVER move forward as a business.

If I am speaking to you, don’t cry in your chardonnay.  If you think your lead generation efforts are on track, GREAT.  But even if you deem yourself a lead generation superstar, more leads are still the merrier, right?

So what do you do to grow and generate more leads?  First, step back and measure your lead generation efforts.  Take a look at the time and resources dedicated to a lead generation campaign.  Then, measure the effectiveness of the campaign.  Did it generate leads?  How many?  How much did each of them “cost” you?

If you determined that your lead generation campaigns were ineffective then it is time to go a different direction.   It could mean scrapping everything you are doing and starting over.  Yes, I said it.

But, don’t let a do-over scare you.  A do-over is not a failure.  Instead, a do-over is an opportunity to right a wrong direction.

C.S. Lewis said it best…. “We all want progress, but if you’re on the wrong road, progress means doing an about-turn and walking back to the right road; in that case, the man who turns back soonest is the most progressive.”

In business it is key to know when to maintain a direction and push forward or when to cut your losses.   To minimize loss of time or resources and keep your business not just afloat but able to move forward, you sometimes have to stop, re-assess, and implement a new plan of lead generation attack.

We recently covered 15 ways to generate motivated seller leads.  Those articles received tons of reader feedback.  In direct response- we have put together a FREE webinar to bust some lead generation myths and share the lead generation tricks we have spent thousands to learn by trial and error.

The crew here at Short Sale Daily News and Creative Real Estate Daily work daily to generate leads for our teams just like you.   Grab a pencil and paper and sit in with us. ……sign up now.

We share the systems we use in our offices, including things that worked and what did not.  Get the skinny on lead generation programs.  Find out what lists to buy and what to send them to get the phones to ring.  Learn how to analyze your message and your lead capture.  You name it and we will cover it…..get the Lead Palooza info.

To everyone’s success!