We get it and we’re right there with you! SEO is a big deal and something that we’re constantly working at enhancing for our clients. We get excited when we hear the success stories of our clients who use us for their real estate blogging and get to page #1 in the search engines. We know it takes dedication, consistency and good content to get to that level!
But, what if we looked at blogging from a different angle? What if we saw blogging beyond the SEO?
In today’s marketing culture, with the many real estate blogs out there; the way to stand out above the rest is to stop blogging just for blogging’s sake. Readers’ will quickly figure out where your heart lies as they read over your blog. Sure, you have key words and may be at the top of search engines, but will that turn visitors into leads?
Your passion, or lack thereof, for writing your blog will quickly come through. If you look at blogging as merely something to mark off your “to do” list or squeeze in when you have a few moments; it will lack that spark that will pull readers in. It will simply be a blank page of your key words, or be filled with cold facts or content that leaves your audience trying to find the purpose of your post.
On the other hand, having a passion to use your blog as a platform to reach out to your readers, to promote critical thinking and to get involved with your community will naturally give your blog rich content that keeps people coming back for more. As with most things in life, your incentive behind doing something plays a vital role in its success.
Blogging beyond the SEO would include the following key elements:
Critical Thinking- Not every blog post will inspire new or deep thoughts, but every blog should be well thought out and should leave the readers with a key point. Whether you’re highlighting a community event or discussing the loan process; your blog should be smart. Think: "well researched, well written" each time you blog.
Ideation- Blogs can act as a type of brainstorming tracker and can help push new ideas forward. While researching blog topics you will constantly be reading what’s current in your industry. This, in turn, can spark new ideas for you and what you can do to take your business forward. Comments on your blog and interaction with readers will help you read your audience as well in terms of what interests them and what they want to know. This cycle will keep your ideas and blog fresh!
Relationships- You may not “see” your audience, but don’t get discouraged if you don’t have comments on your blog! People are either stumbling upon your site or are checking your blog weekly for your latest post, but may never feel the need to comment. However, these readers can easily turn into clients as they see your passion for your business and your knowledge of the industry and community! Or you may be getting multiple comments on each post. Making a point to respond and build relationships with your audience is just one more benefit of blogging.
Business- Blogging can be great for your business, and yes, more than just for SEO! There are success stories of agents who have impressed industry leaders with their real estate blogging and have, in turn, been invited to be guest bloggers on real estate sites and have even gotten speaking engagements! Their smart blogging has opened doors for their business that wouldn’t have happened otherwise.
As you can see, Real Estate blogging is so much more than a simple search engine ranking. While it’s important; it cannot be your main focus for blogging or it will come across in your blog. If blogging is not your passion, don’t worry! It’s ours! We enjoy helping our clients bring that vibrancy to their blog and help them be seen as a industry leader as well as being involved in their community.
If you want to take your blog beyond the SEO, but don’t know where to start; let us know! We’d love to help you stand out!
Marketing & Copywriting Coordinator