The other day I was trying to entice a client by sending some listings that might motivate him to start searching for properties. He would like an estate home on a golf course in a gated community so I set out to send him three properties just to keep in contact.
During an MLS Search I was able to pull up over 100 listings that fit this criteria however I was so disappointed in what was visible online. I'm embarrassed to say that peers of mine are doing such a disservice to their sellers and their clients. Listings in the multiple million dollar range with only one or two substandard photographs seemed to be the norm. When I found listings that described a fantastic course view I was quite often disappointed that there was no photograph of the view. Pictures of beds, toilets and dining room chairs were in abundance but a wow factor was definitely missing in the majority of the results. Out of all these properties I actually struggled to find three that might entice a phone call.
I've always believed that photography makes a difference. I was once told that a study of home buyers found that 84% of respondents cited multiple, quality photos as the most useful and important feature of listings viewed on the internet. I do not rely on mediocre digital camera equipment and I require every property I represent be accompanied by numerous quality photographs.
I think it's important to enlist the skills and services of a professional photographer who understands the effects of lighting, staging, composition and cropping. It's important that a seller realize and be assured that every time an image of their home is presented it is viewed in its best light. The goal is to maximize value and first impressions are of utmost importance.
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