QR Codes: Using Technology To Your Advantage in Real Estate

By
Real Estate Agent with Sand Dollar Realty Group, Inc. BK627826

QR Codes: Using Technology To Your Advantage in Real Estate

QR codes (Quick Response codes) or barcodes are sort of cutting edge technology.  Simple barcodes have been used in retail stores for decades, but they are just now becoming a major way to advertise these same products to the public.  Below are examples of a simple product barcode and also a computerized QR code in case you are wondering just what the heck I am talking about. 

                                   barcode                       Rob Arnold QR code

If you have shopped in a Best Buy store lately, you may have seen these QR codes all over their shelves and wondered what they are.  For those of us "smart phone" users (iPhone, Blackberry, Android, etc.), there are free barcode scanner applications a/k/a "apps" available to download onto your phone.  Simply scan the QR code with your phone app and information will immediately pop up on your phone's screen.  This information can be just about anything that you program it to be ... a website link, a phone number to dial, a text message to send, an email address, or a virtual business card. If you have a smart phone, give it a try and see how it works.  If you don't have a smart phone, borrow one from someone. You will want to see just how cool this is.

A few weeks ago I was in Home Depot buying a stove, and I wanted to compare features and prices with similar stoves.  I scanned the product barcode of the stove that I was looking at and instantly was sent to a web link with detailed information about the stove along with the price and other features. 

In case you are wondering, the QR code above is a virtual business card with my name, company, website, phone #, and other contact information.  You can scan the code and then click the links to call me, email me, or search our firm's website.  Technology is pretty amazing.   

It gets much better though.  You may be thinking, "How could this help me in the real estate business?"  Imagine a For Sale sign in front of your property.  On the sign is this QR code.  And instead of just having 50 flyers in an info tube, you additionally have this QR code on the sign or on a flyer taped to the front window of the house.  Anyone with a smart phone can scan it and get details about the property, pictures, or possibly a video to watch.  

House for sale Orlando QR CodeThe QR code to the left will provide you immediate information about the price, size, a link to a YouTube video, and my phone # for a house we currently have available for sale in Orlando.  Someone could literally be standing in front of a house you have for sale or for rent and instead of trying to call or email you and ask for information, they could instead scan this QR code and get all the information, photos, videos, and more.  Just think of the power this little code has in it.  If someone calls you after reviewing the info behind this QR code, they are probably a whole lot more ready to act.  Information has now empowered them to call you.

Think of all the possibilities.  This QR code could be put on your business card and link directly to your website, Facebook page, or blog.  Or maybe put it in a newspaper or magazine print ad. What about magnetic car signs, bus stop benches, billboards, flyers, T-shirts, etc. ?

You may be asking yourself, "How on Earth do I even create one of these QR codes?"  Surprisingly they are very simple to make. The QR codes in this article were made by me on a free website in less than 5 minutes. The site I use is www.QRstuff.com simply because it gives you lots of extra options.  But there are plenty of free QR code generator sites out there.

It seems like every other person you see has a smart phone in their hand and is constantly looking down at it to check their email or Facebook status or play some video game. My bet is that in a year or two, these QR codes will be everywhere.  Why not start to understand and implement them now?  

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Kate Bourland 12/09/2010 03:56 AM
  2. Gail Robinson 12/25/2010 03:18 PM
  3. Danny Frank 01/03/2011 01:29 PM
Topic:
Real Estate Technology & Tools
Groups:
Realtors®
Investors
Short Sales
Florida Real Estate Investors
Google & Android
Tags:
qr codes
qr code real estate
smart phone barcode
smart phone qr code

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Rainmaker
291,174
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

This is an excellent post on QR codes.  I like how you suggest adding them as an addition to the flyers, not in replacement of.  I hadn't heard of qrstuff.com.  It looks nice.  I think that I'll try it.

Dec 09, 2010 03:55 AM #1
Rainmaker
430,526
Jeff Craig
Hang Me Up Photos - Jamestown, NC
Greensboro Area Real Estate Photography

Thanks for the info Bob.  I just downloaded a QR reader to my Android phone.  Some very interesting possibilities.

Dec 09, 2010 04:25 AM #2
Rainmaker
579,627
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Thanks for the information, Rob.  For now I am sitting on the sidelines, but watching intently to see if this technology gains wide user acceptance

Dec 09, 2010 08:00 AM #3
Rainer
144,903
Andrzej Niemyjski
Realty One Group - Sun City West, AZ

Bob, Thanks for sharing info on QR codes.  They are gaining lots of speed it seems like more in real estate than any other industry that I have seen.

Dec 09, 2010 03:46 PM #4
Rainmaker
30,111
Nick Dailey
RE/MAX Affiliates - Union, KY
RE/MAX: Northern Kentucky Real Estate - NKY MLS - Short Sale

Good info.  I've only recently begun to get a grip on the possibilities of this technology!

Dec 15, 2010 06:36 AM #5
Rainmaker
1,729,041
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Thank you, Rob. One of my 2011 plans is to implement QR codes in my advertising. I've bookmarked your timely post.

Dec 25, 2010 04:44 PM #6
Ambassador
2,092,231
Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

I think it is a great idea to put codes on all the products so you can do a real side by side comparison. My guess is in the near future, sites like consumer reports will allow you to put in two QR codes and it will put them literally side by side for you.

Dec 29, 2010 11:34 PM #7
Rainmaker
207,653
Erby Crofutt
B4 U Close Home Inspections&Radon Testing (www.b4uclose.com) - Lexington, KY
The Central Kentucky Home Inspector, Lexington KY

Dang, time to update my business cards, again.  Thanks for the tip on the code generator site.

Dec 31, 2010 10:51 AM #8
Rainmaker
200,661
Danny Frank
Heritage Texas Properties - Houston, TX
The Real Estate Expert

Great piece... I'm going to reblog it

Jan 03, 2011 01:23 PM #9
Rainmaker
343,736
Don Wixom
RE/MAX Advantage Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Rob, thanks for the tips and the links! I need to get my Galaxy phone ordered so I can fully appreciate these!

Jan 03, 2011 01:36 PM #10
Rainmaker
1,307,910
Nick T Pappas
Assoc. Broker/Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, @HomesBirmingham & Providence Property Mgmnt, LLC Hun... - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Rob, just starting to explore the possibilities.  I've recently begun using QR codes in my blog posts and now look forward to placing them on yard signs.  Great post.

Jan 09, 2011 12:39 PM #11
Rainer
334,174
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo
 

It is so important now more than ever to stay on top of real estate technology as it puts you high up in the eyes of our clients.

Aug 23, 2011 07:13 PM #12
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Rob Arnold

Metro Orlando Full Service - Investor Friendly & F
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