If you've read my blogs before, you know that I work for a virtual assistant company called RealSupport. Although we are "Virtual" Assistants, we do have a physical office. This allows us to bring a lot of talent and real estate marketing experience together under one roof and use tried-and-true procedures that no other virtual assistant can claim to have.
RealSupport has something we began about a year back called the Learning Luncheon. It's an opportunity for us to all come together and learn something new from each other. In our line of work (we eat, sleep and breathe real estate marketing) there is always a new idea, a new tactic, or a new website. As my co-worker said to me today, "I really do learn something new every day."
At this particular Learning Luncheon, our Founder and CEO, Carrie Gable taught us about everything we are now offering in our Social Networking real estate services department. Although most of us have a hand in Social Networking at one point or another, it is a very, very big topic and each of us still has a lot to learn.
By the end of the presentation, three of us inquired further into different topics, allowing us to better understand the social networking services that each client is using; at least two of us had discovered something we never knew; and even Carrie learned about a new tool that Zillow, Trulia and Realtor.com offer that allows agents to put their social networking logos (i.e. Facebook, Twitter, RSS) on their profiles.
From that one meeting alone, three new ideas came out of it, and everybody came out of it a little bit wiser. Given that we are all technology-savvy and social networking literate - that says a lot.
The point I am trying to make here is that holding a monthly "Idea Meeting" is a great idea. Obviously, in our line of work, we concentrate on the marketing tactics. But as agents, I am sure there are tons of things you learn every day as you go.
Maybe your brokerage already holds monthly meetings, but do you hold meetings purely with the intention to stimulate ideas? You may take classes and receive designations, but that all costs money. Your co-workers, your agent, your broker - they may have invaluable knowledge that they are willing to share - for free!
I know from working with real estate agents that you get very busy, and at times, won't see your office for days. But I really think that bringing everybody together every once in awhile reminds us of the bigger picture. When you're walking down the street with your head down, only focused on your destination, you don't notice the world around you. Maybe we should remember to look up every once in awhile and talk to the person walking down the street next to us. They may tell you to not smack into that pole :)
Marketing and Copywriting Coordinator
p.s. Check out the amazing things we are doing to maintain an active social media presence for many of our clients. Feel free to call or email us if you have any questions! It would be our pleasure to put together an effective social media strategy for you.