Simply Simplify

In today’s world, can you really afford anything to be more complicated?  Doesn’t life seem to get shorter and shorter?  Believe it or not, simple can be the way to go.  Let’s discuss how that relates to marketing, at least from a digital standpoint.

We know you’ve got a lot to say, especially about a topic you’re passionate about.  What could you possibly be more passionate about then your own business and the industry where you work each and every day to put ends meat on the table.  Trust us, we get you.  However, when you’re trying to convey your message to the world, its easy to show your passion, let people know what you are all about, and how you do things.

Simplify your message!  You are no more effective filling a page full of information than if the page was blank.  Give snippets of your message around your page and deliver on the most important content.  Think to yourself, “If I came here and knew nothing about what this topic or this company, would I spend the time to read this information to gain this knowledge?”  If the answer to that question is even a maybe, you’ve simply got too much and your mudding the waters.

You can think the same way with the various ads you place on your sight and even the ads you use in your pay per click ad campaigns.  Having something graphically extravagant can be a beautiful site, but if its so extravagant that your target audience doesn’t understand what they are looking at, how effective are you being?  Again, think simple!  A clean ad, with a nice gradient, a single, focal point image and one or two words, can sometimes be extremely effective.  Don’t believe me?  Check out one of the most effective marketing companies in the world, Apple Inc.  When you see, an iPad, iPod, iPhone, or iMac ad, what do you see?  The product, being used for real world applications and a plain white background!   Do we need to ask them if this works or are their market share statics enough story for us all?

Finally, don’t forget when simplifying your marketing, your campaign systems should be just as simple.  You should have a good, well put together, automated system that works all on its own to deliver your message from those who’ve come to count on it.  An automated marketing system, like InfusionSoft, can deliver your marketing message through many different sources and can really help you to automate your entire marketing process.

We’re always interested in simplifying our processes as we use both InfusionSoft and Proptrackr to automate our entire marketing system, helping us to cultivate leads on an endless basis.  We can help you do the same, but you need to always remember, “The most important things in life are usually the most simple.  Doesn’t spending time with your family seem more important than filling pages with copy? “  Simplify your marketing, simplify your life, and get back to what is most important.  You!