
For example, I had a listing in Anaheim Hills, CA that my clients wanted to sell to buy their dream home in Newport Beach. A buyer from out of the area saw the Virtual Tour, and was interested. I judged him to be telling the truth in our conversations, and based on our conversations, he was clearly qualified, besides being interested in that particular home I had listed.
Since there was about $2.7 million in sales involved (combining the sale of this home and the purchase of the home in Newport Beach), I offered to send him a ticket to come and see my listing whose Virtual Tour interested him. The cost was significantly less than a Sunday newspaper ad for the home (when newspaper ads were still effective). So, in my estimation, it would have been foolish NOT to send him a ticket.
So, I DEFINITELY believe that sending a buyer a plane ticket would be reasonable in some cases.
PS: As Paul Harvey used to say... here's the rest of the story...
The buyer thanked me for the offer and said he was driving down to see family, and would come by then. He did come by, and we closed on that home with only one day to spare before our contract on the Newport Beach home expired, and we were consequently able to (barely) close on the Newport Beach home. So, in the end, I did NOT buy the ticket, but I DID close on both properties, totalling $2.7 million in sales, and I have had these two clients as "raving fans" ever since.
Seems like a good move to me! :)
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