Home Stager

Here's a great post from Steve Baklaich.  I'm a big fan of his - he's a wonderful blogger.    In the following post he shares how important it is for buyers to engage ALL their senses before making a purchase.  Well done Steve .....

Original content by Steve Baklaich

Information overloadBUYERS MUST OFTEN USE THIER 6TH SENSE...but should never forget about the other 5 senses! Of those 5 senses (sight, hearing, smell, touch, taste) you can really only use one effectively while searching for a home on the computer.

mapping devicesIn today's world of internet dependence, websites and, let's be honest, data overload; we often find ourselves having to sift through alot of information for the best, most accurate data available. Statistics, like Comparables, are often "cherry-picked" to validate a pre-determined conclusion. When viewing a home on the internet, keep in mind, the pictures have been "cherry-picked" by the Listing Agent to give you the best possible impression, in the hope that showings will follow! Some buyers view this as unethical.

Agents have pushed the lines for years in my opinion. Stating a home has 4 bedrooms in the MLS, with a comment indicating the 4th bedroom lacks a window, closet, or heating vent; or some combination of these. Square footage measurements are often inaccurate. Geo-mapping can be entertaining or frustrating, depending on how tight your schedule!

The June 2010 issue of REALTOR included a story titled "Virtual Staging: Stay True by Disclosing". The message is you can electronically alter the property, by "painting" rooms, adding furniture, adding a beachfront view; and then disclose that you virtually staged the property, and the information may not be completely accurate.... this is more than pushing the envelope

Somehow this seems an ethical and legal stretch. I gave up smoking years ago, but I don't remember a message on the cigarette pack that said they would make me taller. The tobacco companies paid $Billions because they showed people in ads sailing and riding horses while enjoying a smoke; merely suggesting they would make your life better.

Buyers should be educated early on to use their eyes, ears, and noses to examine homes, and not rely on the data from the computer and/or printed brochures from the Listing Agent. This education usually starts with a discussion about Agency and Representation.

But the picture on the website had palm trees next to the water!??!Even today there is no substitute for the physical viewing of property, and until they invent "smell-a-vision", the computer will only help in establishing and updating the A-List of properties in a time efficient manner. Buyers need to hear the furnace run, and the floors creak and the neighborhood sing its song; they need to touch the plaster and walk on the carpet & hardwoods; they need to smell the basement and backyard; and they need to taste the water.

In the end the Buyer may rely equally on a 6th sense. Call it a sense of belonging, or tranquility, but we all have it to some degree. I can drop back and watch as a Buyer walks quietly through the home, looking for the positive feel. The sense of comfort and identity. It helps us make the big decisions in life, after we've used our other 5 senses!

Steve Baklaich RE/MAX Realty Source 

Cell:320-260-3290 Saint Cloud Minnesota Real Estate

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If you are relocating to central Minnesota check out all the wonderful reasons to love St Cloud. It is a wonderful area full of things to do and lots of great houses. I would welcome the opportunity to help you find your perfect place here. Visit my St Cloud real estate website for more information about buying or selling a home, or property in the central Minnesota real estate market.


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Karen Bernetti is a Real Estate Stager, Former Realtor®, Author, Speaker, and Owner of Staging4Smooth Transitions - specializing in assisting seniors with their downsize moves and offering Home2Home Transitions seminars. Karen is also the Social Media Manager and Administrative Coordinator for Prudential CT Realty, in Madison, CT and Co-creator of the Ready2Sellin30Days System - an interactive multi-media program teaching do-it-yourself homeowners EVERYHTING they need to know about preparing a home for sale. Stay up to date on the latest staging and home decor trends by visiting Karen & Ann's Home Sale Success Blog.  


Comments (8)

Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

Thank you for the very thing I thing we all become aware of. . . the home has a feeling.  It is important.

Dec 10, 2010 05:17 PM
Mike Sagorin
Sagorin & Associates - Irvine, CA

I missed Steve's post first time round. Thanks for putting it out there, Karen. 

Dec 10, 2010 05:49 PM
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

The interesting thing is some quite modest homes that don't necessarily have "wow" photos, often have a warm feeling that buyers positively respond to when in the homes.

Dec 10, 2010 06:06 PM
Maureen Fukumoto
Help-U-Sell Realty Pro - Mililani, HI

Some homes just don't photograph well no matter what you do but are charming in person.

Dec 10, 2010 06:51 PM
Joshua Zargari
MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY
MJ Decorators Workshop

Thank you Karen!

Dec 10, 2010 10:37 PM
Gail C. Harris
Resource Network, LLC SFR, AHWD, ACRE, SMAR Board Director - Chesapeake Beach, MD
Reach the BEACH with Gail C. Harris (cell: 703.868

I believe this Karen.  Sometimes people just have the 6th sense.  :)

Dec 10, 2010 10:38 PM
Deanne Olivas
eXp Realty - Gilbert, AZ
Your Home Matters

The 6th sense is a good way to put that feeling a home buyer gets when he/she walks into the perfect home. For some it is a WOW factor but for many it is a comfortable-I can picture myself living here moment.

Dec 10, 2010 11:56 PM
Steve Baklaich
RE/MAX Results St Cloud Mn real estate - Saint Cloud, MN
Treating Buyers & Sellers to Full Service Always.

Thanks for the re-post Karen, and for your nice comments:) You're a pal!

Dec 11, 2010 01:13 PM