Week # 11. Convert Your Geographic Farm to an E-Farm
There are several ways to convert your geographic farm to an E-farm. Over the holidays is a great time to "drop by" and obtain emails. You can bring cookies, a little candy, homemade jam, calendars or even just a print copy of your newsletter. This is a joyous time of year. Take a little time to visit. It will pay off. Let your geo farm know that you want to "GO Green" in 2011. Let them know you'll be sending out the same quality monthly newsletter that they are used to receiving via email. Ask them for their email so you can send it to them. Most people will be willing to do it - especially if you are there at their door.
Remember the goal: build your database. Let me show you my favorite graphic that demonstrates WHY you'll want to do this.
Most agents who farm (according to NAR) have a geographic farm of about 500. According to Glen E. Crellin, Director of the Washington Center for Real Estate Research, 7.5% of a geographic farm will convert to a transaction in an average year. That is a potential of 37.5 transactions for a geo farm of 500 prospects.
Now, consider having an E-farm of 2,000 prospects. If 7.5% of those convert in one year, that would be a potential of 150 transactions. If you are a good E-farmer you'll close some of those transactions.
More prospects = more business. You can add an unlimited number of prospects to your database and cultivate them until they are ready to buy and/or sell.
How will you add prospects to your E-farm?