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Active Rain Success (Lots of it) ..... YOUR WAY with YOUR PERSONALITY!!!!!

By
Mortgage and Lending with Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 NMLS ID# 158606

DO YOU PUT THE PERSON IN YOUR BLOGGING PERSONALITY?

How do you make a statement?  People tell me that I shouldn't blog about politics.  That I should always be nice and positive.  Let me say this.  I'm not one who's out looking for controversy, but I did receive my SEVENTY SECOND (YES 72nd) referral off of Active Rain this past Friday. 

While I'm not politically correct (In fact I hate politically correct wimpy language), I'm not looking to get into fights with folks either.  But, something has been working for me. 

Here's the 101 to my Success in Active Rain:

  1. I try to be honest with my posts - If I'm pissed at candidate A or I hate the new federal law, then I'm saying it.  I'm not dancing around the issues.  People who have the same values as me will bond with me and those who dont.....well....I probably don't want to work with anyway.  I have a lot of folks who feel differently than me that I get along with just swimmingly.  But they understand me, and even though they don't think my way (which is always right), I get them and like them.  If they don't get me, then screw em!
  2. I hate when people push listings or just "low rates."  C'mon now.  That's part of the gig, but hey, let's educate folks.  When we add value to others, that's all that matters.  If one person gleans a good piece of info then I've done my job. 
  3. I throw in some family stuff too.  I will throw in stuff about my family.  Mostly pictures, but some stories as well.  It helps others get to know me, how whacked I am, and a bit about my personality.
  4. One out of every 5 posts I want to be HARD CORE REAL ESTATE EDUCATION.  Maybe 2 out of EVERY 5.  I hate the hard sales.  I think when you educate people with truths, you are selling...but you're selling to their heart.  You're selling by serving them.

I got another call from someone last week on how I do so well in Active Rain.  I told them that I'd post this.  It's not a gimmick. 

It's a serious part of my business plan. 

What's wierd is that I just so happen to enjoy it!

 

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Comments(8)

Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Larry: A big congrats! Looking forward to eharing about your 73rd referral too. Best, Gay

Dec 20, 2010 01:35 AM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Hi Larry, you certainly are successful since your proof is all your referrals.  Although we disagree politically, I still read your posts!

Dec 20, 2010 01:37 AM
Suzanne Gantner
Realty Texas - Round Rock, TX
GRI, E-Pro, SRES, SRS, ABR, CNE, REDS, CPS, WCS

I would love more of your secrets on how you get so many people/calls off of AR. That is amazing!

Dec 20, 2010 01:39 AM
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production

Gay....you're such a party pooper.  I felt good about 72, but Now I can't move forward until I get 73.

Kristin.....I know you have a different view than I do, but some of our stuff overlaps!  And I really like what does!  Besides, your heart does resonate through your posting.  You're nowhere near as evil as your political views!

Suzanne....I'm on call.  Anytime you wanna talk!

Dec 20, 2010 02:56 AM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Larry, I will forgive that comment !  LOL...take care and that is why I love this country, right ?  :-)

Dec 20, 2010 03:01 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

I think it's hyper-critical that you "be yourself" on your blog.  People will either be attracted to working with you, or they won't.  Although I'm not a big fan of posting too much or too strong politically, since you're guaranteed to piss-off at least 50% of your readership one way or the other...  it just isn't worth it (in my opinion) and this just isn't the right place for it.

That doesn't mean you should turn away from an issue, or hide your opinion on ocassion... but there are those (and we all know who they are) here on Active Rain who revel in the politics.

Dec 20, 2010 04:02 AM
Kim Sellers
Lake Arrowhead, CA Coldwell Banker - Lake Arrowhead, CA
Lake Arrowhead Realtor - BRE#01412099 - Lake Arrow

Hey Larry, if your blog is wrong, I wouldn't want to be right!  I love your blog post, whether controversy, family or just informative!  Keep'em coming.

Dec 20, 2010 09:12 AM
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production

Kristin...and love ME!

Alan.....believe me I don't seek issues, but every blue moon, I know it's speak up or you don't have a right to complain later.  96+% of my posts don't have any political bent.  Just in those cycles when you feel the passion.

Kim.....You rock SISTA!!!

Dec 20, 2010 10:19 AM