You. Yes, you. This is as good of a time as any to evaluate your social media efforts, game, plan... whatever you want to call it. Many of us have jumped in without a game plan, or a strategy or a clear direction once we opened that door. Most of us here probably started with blogging. What about the other goodies out there - Twitter, Facebook, Linkedin, Youtube? Yes, I'm mentioning just the big boys as they are the most important ones.
Did you know that the biggest companies in the US that use Social Media effectively and are extremely successful with their Social Media campaigns post 6 YouTube videos a month and update their Twitter 27 times a week - on average? How about you?
When social media avenues are used for business, set a time to periodically evaluate what you have done and where you are at in your social media strategy. Is it working? What is working and what is not? You do have a strategy, right?
If you haven't done any kind of evaluation what-so-ever... It's a great time to start now.
You can use a sheet or a table such as I have used here
| Time Period: [Jan 2011]
|Blog (per week)||1-|
|Twitter (per week)||20-|
|Facebook (per week)||10-|
|LinkedIn (per month)||4-|
|YouTube (per month)||4-|
You can go much fancier than that - but for basics this will suffice and can be a great eyeopener.
- Set your own minimum numbers for each category.
- You may not use all categories or others that are not listed here, include the ones you do use.
Evaluate And Repeat
Periodically - once a month, quarterly, etc. schedule on your calendar a re-evaluation. Pull out the old sheet and compare it to the new one. Are you on track? Is something not working? Have you neglegted one area or another?
Is what you are putting out working? This is one of the key questions to ask yourself.
Take Home Social Media Pointers
- Whatever you do, be consistent
- Content Matters - Big Time
- Remember: It's not all about you!
- Especially for YouTube: Quality Counts
- Avoid starting, stopping, disappearing, starting again... only pick up a new Social Media outlet when you know you can stay with it.
- You don't have to be super human, do what you can and do it well
These tips are for the business side of social media. Put your business hat one when implementing and executing your Social Media Strategy for your business.
There are many ways to accomplish your social media goals for business. It doesn't have to be dry, boring, annoying, arrogant, or any other negative connotations associated with creating interactions, awareness or pushing the word out for your business. Use your voice, creativity to create a captivating social media presence.
From the Mission Control Booth of IMZ