December marketing minute

By
Services for Real Estate Pros with Homes & Land

Homes & Land Marketing Minute December 2010
From the Publisher From the Publisher

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What Would Pottery Barn Do? What Would Pottery Barn Do?
Want to know how to increase the number of leads you generate through your real estate marketing? The answer may be in your mailbox. Consider this: Each year more than 17 billion catalogues are mailed. That's about 56 catalogues for every American. Obviously these marketers would not spend so much money on catalogues if they didn't deliver results. Think about your real estate marketing. Is there really much difference in how Pottery Barn merchandises sofas and how you should market real estate?
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How vs Why How vs. Why
by Michael Russer (AKA Mr. Internet)
Have you ever thought at times "If I only know how to ______, I could ______." (you fill in the blanks accordingly). After all "know how" is the key to success right? Or is it. The fact is, were it simply a matter of "knowing how" to do something there would be no overweight people and everyone would be independently wealthy. The how of things becomes simply a detail if you have a strong enough why.
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Quality Photos Take a Picture as if Your Livelihood Depends on It - Because it Does
Whether in magazine ads or online, pictures now act as an "open house" for home shoppers. The photo you feature is most likely the first time a homebuyer will see your listing - this may be your one chance to make an impression and capture their interest. Just like you stage the inside for an open house or virtual tour/video shoot, you must stage the outside too.
Photography Tips to Show any Home at its Best
 Three Tips to Effectively Manage Your Time
by John Boe, RISMedia
The person who coined the phrase "time is money" must have been a sales rep paid on commission. In the real estate profession, the old cliché rings true: if you're not talking to a prospect or client, you're unemployed. As a real estate professional, how effectively do you manage your time? Do you spend it as a precious, nonrenewable asset, or are you stressed-out, constantly jumping through hoops and consistently running late?
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quote "Sure, content is king. But if your handsome king looks like an ugly toad, who's going to pay attention?"
Pamela Wilson, Copyblogger.com

Marketing Minute Edited by Adrian Amos
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Russell Haskins

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