Home Staging Marketing Creativity vs. SEO

Home Stager with APSD - The Association of Property Scene Designers

The other day, our fabulous APSD Certified Home Stager, Lisa Ketz posted a great idea for the name of her staging company. If you haven't seen it yet, I encourage you to take a look at her posting. She was smart enough to combine her creativity with some good SEO, whether she realized she was doing it or not. Lisa, if you are reading, the only thing I would add is the name of your city, right behind the word "staging."

Since we work in the creative field of Home Staging , as Home Stagers, Real Estate Agents, Interior Designers and Stay at Home Mom's...we often want to express our creativity in the name of our Home Staging Businesses.

This is fine, but in the day of digital technology....we also need to consider, SEO or Search Engine Optimization. What this means, is how quickly and easily do your Home Staging Services or your Home Staging Business show up when someone types in "Home Staging Colorado Springs?" or "Home Staging Services Denver?" or "Home Stager Colorado?"

When you name your business and even when you add content to your website, you want to add in as many keywords as possible and then give it a good local ranking. I gave you the perfect example of this above when I typed in various forms of Home Staging using Colorado and cities in Colorado as my local search criteria.

I would recommend that you say what you do and where you do it. If you can get the name "Home Staging Phoenix" or "Home Stager Dallas" name your business that...or at least use those names as your URL when you lead them to your website. The same applies whether you are a Home Stager promoting your Home Staging Business, a Real Estate Agent or Designer promoting those businesses as well.

So, get creative, but don't forget to add what you do and where you do it...your SEO will thank you for it!

To your Home Staging Success,

Karen Schaefer - Home Staging Training and Certification APSD

Karen Schaefer, Founder and Creator, APSD; The Association of Property Scene Designers

The World Leader in Home Staging Training and Certification

www.APSDmembers.com Get your Free Home Staging Training CD today!

Comments (2)

Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

Thanks Karen,

i really need to spend more attention to the whole "staging " of homes.  It makes sense.  I took a CRS staging class a few years back and it made sense then...hmmmm, I guess it just needs to be drilled in a little more! 

Dec 14, 2010 09:51 AM
Cindy Edwards

HI Cindy,


So much has changed within the industry.  We really focus on what sells the home vs. what just makes it "pretty."   You can pick up a free CD from us if you want- it is at www.APSDmembers.com  It might help to give you a quick update...and we just put a house under contract in 9 days that had been listed for 90 before our staging!  Yeah!


Let me know if I can help you in any other way!  (This house was for a ReMax agent here in CO).


All my best,

Karen Schaefer


Founder and Creator, APSD; The Association of Property Scene Designers

The World Leader in Home Staging Training and Certification

Dec 14, 2010 10:01 AM