The Phone Call Challenge - I Promise It Works!

Real Estate Broker/Owner with Austin Texas Homes, LLC 453249

Earlier today on Social Media Edge (our long-running podcast), we were discussing the importance of connecting "in real life" with our online friends.  This includes both phone conversations and face-to-face time.  

I've said many times that the goal of blogging and social media is not to replace the real world interaction, but to enhance it.  Additionally, when you connect by speaking, it adds depth to your online interactions thereafter.  In other words, if we talk on the phone or meet at a conference and chat, I'm more likely to care more about your blog, Facebook status updates, tweets, etc.

With that in mind, I was inspired today to issue a challenge to my online friends:

Pick up the phone and call someone.

That's it.  Just call.  If you feel especially ambitious and you can make it happen, meet with one of your online-only friends in person.  Maybe it's someone whose blog you admire and read regularly.  Perhaps it's someone whose tweets always make you laugh or think, or it's a friend-of-a-friend on Facebook that seems interesting.  Whatever the case, this "old school" method will make you stand out in a world of overwhelming social activity online.  It's a great way to stand out from the crowd.

I promise that two things will happen:

  • The person on the other end of the line will be pleasantly surprised that you called
  • You'll probably make a new friend

In the real estate business, as with most other industries, people always prefer to do business with those that they know, like, and trust.  This is an opportunity for you to become that person and to gain "top of mind" awareness.

I've done this for years, but I never thought about blogging on this topic until today.  I've made some very strong friendships using this technique, some of which have resulted in later referrals.  Regardless, if you care enough to interact with someone online, you'll probably hit it off over the phone or in person.

If you're feeling hesitant and you want a test case, call me first.  I promise to make it a fun experience for you.  My cell phone number is 512-796-7653.  :)

Just do it.

Here's a video to get you inspired.  Thanks to Ben Kinney for sharing this at Raincamp Houston last week.  I was highly flattered that it was used as part of my introduction and a seque when I was interviewed by Bob Stewart.


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If you're looking for a home in the Austin area, you can also visit my primary website at  Thanks!


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  1. Kathleen Ann Pacheco-Corbett 12/14/2010 04:36 PM
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phone call challenge

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Dub Walters
Real America - Newnan, GA

In our industry relationships should be based on trust and that trust is only strengthened when we take the time to call.

Dec 15, 2010 01:14 AM #49
Lorraine or Loretta Kratz
Crescent Moon Realty, Inc. & Land N Sea Auctions. - San Marcos, CA
Certified Negotiation Consultants

Enjoyed reading your post and the comments. Congratulations.

Dec 15, 2010 01:18 AM #50
Letty Fazio
Parkland, FL
My broker and I were just going over a game plan for the year end and he said: " Pick up the phone and call all the leads you had just to say hello!"............ Thanks for the extra push!
Dec 15, 2010 01:23 AM #51
Kimberly Thurm
Berkshire Hathaway HomeServices KoenigRubloff, Naperville, IL - Naperville, IL
Broker / Relocation Consultant ABR, CRS, GRI, SFR

Great Post - love the video!!  A really good kick in the pants sort of speak, thanks.  Sometimes our minds do get in the way of our success.

Dec 15, 2010 01:53 AM #52
Peggy Chirico
Prudential CT Realty - Manchester, CT
REALTOR® 860-748-8900, Hartford & Tolland County Real Estate

Thanks, Jason, for a great post.  I hadn't realized how much I rely on email until I had to think about the last person I called! Yikes--it's been a long time.  To clarify, I always answer my phone but I don't initiate often enough!

Dec 15, 2010 01:54 AM #53
Rob Smith
Rob Smith Property Investigations - Jefferson City, MO

Good Morning Jason, from Kansas City!  I thought about saying "Thank you for the inspiration today".

And I Did It!!

Merry Christmas to you and yours!!

Dec 15, 2010 02:10 AM #54
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Done.  You are such a gem Jason...

Dec 15, 2010 04:03 AM #55
Phil & Celeste Pafford, Corona CA - Corona, CA
Corona Short Sale Broker
Hmmmm, alright I must confess, I hate calling so much, I havn't even watched the video. Everyone has their strenghs and weeknesses. We can try to improve where we are week, and that is noble. We can really improve our strengths, and be the "best" at what we do best!! ;-)
Dec 15, 2010 04:27 AM #56
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Great idea.  I just met Dagny Eason live yesterday.  I have a few people on my list to try to call this week/next week.

Dec 15, 2010 05:15 AM #57
Brent & Deb Wells
LivingWell Properties - Prosper, TX
Prosper TX
Jason, Great advice, we need to remember to get out there! Brent
Dec 15, 2010 05:27 AM #58
Donna Paul
Keller Williams Realty Gold Coast - Dix Hills, NY
Long Island Home Specialist,All About Real Estate

it's amazing what a phone call could do for someone. It's a great way to connect. Thanks for the reminder Jason.

Dec 15, 2010 05:45 AM #60
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Loved hearing from you Jason!  I look forward to the pics of you and your son!  You made my day!!!

Dec 15, 2010 09:37 AM #61
Trustworthy Responsive-Personal-Banking
Younullre not just a client-your a FRIEND!

Hey Jason,

I just started with AR last week because Len Harley told me it is a beneficial community and I am looking forward to being involved. I truly believe that we are a people who bond with face to face transactions and we are slowly loosing that. Great idea.

Dec 15, 2010 09:54 AM #62
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Jason...Just days ago I had a call from Margaret Rome.  What a treat!  Reaching out like that to tell me what she thought of one of my posts made such an impression on me.  I've had other calls in the past from Carol Smith and others.  I've done the same but definitely not often enough.


Dec 15, 2010 10:48 AM #64
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease


Love the idea.  I've really enjoyed all of the AR folks I've met so far.  I need to keep going on this theory.

All the best, Michelle

Dec 15, 2010 12:47 PM #65
Justin Dibbs
Pearson Smith Realty - Ashburn, VA
REALTOR® - Ashburn Virginia Homes for Sale

So true.  I've done it tons of times here on AR!

Dec 16, 2010 03:10 AM #66
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I recently meet some of my "tweeple" and it was really great to get to know the real person behind the tweets!  You're right about the phone calling part though, and it's good advice.

Dec 22, 2010 03:41 PM #67
Karen Pannell
Real Living / Home Realty - Owensboro, KY
Owensboro KY Real Estate -270-903-2167 Homes, Cond

Thanks Jason, I'm going to give it a try!

Dec 27, 2010 04:32 AM #68
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros


Dec 27, 2010 11:18 AM #69
Debbie Barrera
REALTY AUSTIN-Austin, TX - Austin, TX
Your Austin Texas Connection

Great advice. I made it a goal to try and visit all my clients "in person" over the Holiday break and  deliver cookies. So far I'm halfway there. The ones that were outta town got phone calls. I'm inspired by you to start calling my peeps on Facebook and Twitter now. Thanks!

Dec 29, 2010 07:06 AM #70
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Jason Crouch

Broker - Austin Texas Real Estate (512-796-7653)
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