No sign? But that is my best marketing tool!

By
Real Estate Broker/Owner with Russell Realty Group

No sign? But that is my best marketing tool!

Despite all the effort I will put into marketing your listing, and all the online promotions we will establish, there is still that casual "drive by" buyer who needs to see a sign in your lawn.  Have you ever see a For Sale By Owner without a sign in his yard?  Of course not.  The sign is his only tool to market his home, so why is your listing different?  Here are a couple quick points on having a sign...

1.  It helps agents who are showing homes near an around your home notice your listing.  If for some reason they didn't find your home online while setting up the showing order with their client, and missed your home/listing based on your bed count, bath count or some other feature, and then they run across your yard sign, the buyers will naturally ask for information.  You will miss those buyers by not having a sign in your lawn.  And Believe me, it happens.


2.  The yard sign is necessary for me to receive buyer calls on your home and pitch the values of your home properly.  You hired me to market the home, so best to have the phone number to reach me available from day one.

3.  "I don't want my neighbors to know I am selling" Even if you don't want your neighbors to know you are selling, they are going to find out pretty quick when the first showing happens, or the first open house.  When listing your home, you want as many people to know about it as possible.  If you don't want your neighbors to know based on a yard sign, are you serious about selling your home?

4.  Is your address of your home clearly visible even in the dark?  The sign help this, especially in the winter when it gets dark at 4 pm.  The agents and buyers whom are meeting an agent need that sign to determine YOUR home from others. 

These are just a couple quick examples of why a sign is important from the agents perspective to properly market the home.   In most cases, in exchange for listing and marketing a sellers home, the listing agent can use that home for their own market, in the form of online advertising, marketing material, buyer calls from the yard sign, and possible referrals from others in the neighborhood. 

A listing in a mutual agreement to market a home, and the sign is the ONE tool, that helps both the seller and the agent! 

 

 

 

Posted by

 

___________________________________________________________________________________________________

Evan is a career sales manager, personal coach and trainer who holds Real Estate broker licenses in Massachusetts, New Hampshire, New Jersey and Maine. He has made his mark by leveraging and teaching technology to his agents. Evan is dedicated to sharing his lead management techniques with agents throughout New England. The Boston MLS - Join The Russell Team

If we don’t constantly outperform other Agents in today’s marketplace, and use our knowledge and follow up techniques to entice and educate our buyers and Sellers, they will buy or Sell from someone who does.  The Russell Realty Group constantly outperform others and go above and beyond for our clients. By leveraging technology, we bring our buyers the best possible value during their purchase and obtain the highest value for our sellers.

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Randy Heinitz 12/16/2010 02:22 AM
  2. Chris Lefebvre 12/16/2010 01:48 PM
  3. Cheryl Ritchie 12/16/2010 02:40 PM
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Rainer
24,865
Trevor Foote ~ Realtor® ~Rocky Mount NC MLS
Moorefield Real Estate - Rocky Mount, NC

ARG! That's the worst when a so called seller doesn't want a sign...nor does he/she really WANT to sell!! Love the comment also "Oh I don't really have to sell in a hurry". Stop wasting our time!

Dec 16, 2010 08:49 AM #74
Rainer
156,029
Annette Sievert
CB Valley Broker - Corvallis, OR
Corvallis, Oregon

According the the newest NA stats the yard sign in sales tools after internet and agent contact.  over 40% of all initial contacts are made from a yard sign. You are right on. So get beautilful sings, maintain them, keep them clean and upright, it pays off!

Dec 16, 2010 09:31 AM #75
Rainer
156,029
Annette Sievert
CB Valley Broker - Corvallis, OR
Corvallis, Oregon

According the the newest NA stats the yard sign in sales tools after internet and agent contact.  over 40% of all initial contacts are made from a yard sign. You are right on. So get beautilful sings, maintain them, keep them clean and upright, it pays off!

Dec 16, 2010 09:31 AM #76
Rainmaker
1,000,158
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post.  And much conversation.  While opinions differ from clients, one thing is for certain, signs get noticed.  I add a sign rider for paperless flyers.  That sign rider has encouraged more folks to call and when they do call the recording, I capture their number and call them back.  My question is then to ask the buyer if the system answered all their questions, and we go from there.  It's a way to capture more possible buyers for their home, but also buyer clients for me. 

Dec 16, 2010 09:37 AM #77
Rainmaker
693,700
Cynthia Larsen
Cotati, CA
Independent Broker In Sonoma County, CA

I like being able to put a sign up, but it doesn't bother me one bit if a seller doesn't want one. That is, in fact, their choice.

Dec 16, 2010 10:17 AM #78
Rainer
99,114
RhondaHeaslip NanaimoRealEstate
RE/MAX of Nanaimo - Nanaimo, BC

A listing without a sign out front is kind of like a carpenter without a hammer in his pouch: not effective.

Dec 16, 2010 11:44 AM #79
Rainmaker
648,404
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Great points Even.  A sign is one of the best tools they can have!!!!

Dec 16, 2010 11:44 AM #80
Rainmaker
57,398
John Queenan
CDPE, Nicholas H. Fingelly Real Estate - Sandy Hook, CT

No sign also means no sign rider with the property website, no place to hang the flyer box, etc. Usually that request comes with no open house and no post cards to the neighbors.

But if I cannot convince them to put up a sign to help me sell their property, I have to wonder what else I'm going to have problems with and so I generally pass on this seller.

 

Dec 16, 2010 02:01 PM #81
Rainmaker
1,378,859
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

How can you sell a secret? Can you imagine if Walmart removed their signs? Or Target? Or if a retail store  needed 24 hours notice for showings? Or restricted hours? It makes sense when you think of it that way.

Dec 16, 2010 02:39 PM #82
Rainmaker
109,610
Cliff Johnson
Solid Source Realty - Stone Mountain, GA
Interesting. I use the internet alot and don't use signs much because I do not want to let everyone know if a house is vacant. What are your views on this?
Dec 16, 2010 05:14 PM #83
Rainer
33,544
Kate Reilly Lund
RE/MAX Diamond, Realtors - Edison, NJ

All good reasons to have a sign. Especially, determining their motivation. Don't want the neighbors to know? Especially good when they don't want some Realtor to know that they have listed. Let's just let them see it on the MLS.

What fun real estate sales are. In reality though, I find fewer and fewer sign call-ins. Most of the time they are checking on the Internet. If you get an Internet response it could well be that they saw the sign and went online to check it out.

 

Dec 16, 2010 11:15 PM #84
Rainer
54,488
Rob Kelly
RE/MAX Alliance - Louisville, CO
Louisville Colorado Realtor

I think a sign is still a critical component of your overall marketing plan (provided it's not prohibitied by HOA or other rules)   It promotes the listing, it promotes your company name/presence in a community, and last but not least, it promotes YOUR name to all the folks who walk/drive by the property...

Dec 17, 2010 03:25 AM #85
Rainer
36,516
Jacqueline Drake CRS
Jacqueline Drake Realty - Saint David, AZ
Southeast Arizona land, farms & horse properties

I use signs in a niche market where the majority of my listings are located. It is a gated community of large acreage homes and home sites. Even with the limited access I have received some sign calls. Potential buyers come and visit friends living in the area. Once it was a call from a couple who came with their horses to visit a friend living in the area and go riding. The visiting couple called after riding by the property and arranged to see it. It is also helpful to agents from outside the area when showing property. I do a large amount of Internet advertising and that is where I primarily obtain my buyers. A sign is still offers an advantage to the seller even in this gated area where I list and sell real estate. The other plus is the exposure to the other property owners, it makes it obvious that I have the majority of the listings in my market.

Jacqueline Drake CRS

Cochise County AZ

Dec 17, 2010 06:22 AM #86
Rainer
11,260
Brian Jergenson
Keith Dressel Realty - Gaylord, MI - Gaylord, MI

Thanks for the post Evan.  I have been a Realtor for 5 1/2 years and can count on one hand number of sellers who had a problem putting sign on their property. Signs Work!

Dec 17, 2010 08:35 AM #87
Rainer
69,104
Robert Courtney
Lihue, HI
Century 21 All Islands, RA, CDPE, MCRE, CIAS

Might be alright if there is no pressure to sell.  With the uncertainty in the market it may be like putting bait in the water to see what happens.  As activity picks up maybe selling the placement of the sign might would work.

If I were a seller and someone asked, my response would be, " Yes, I placed my home on the market to see what happens, if it sells at my price good if not at least I know from first hand experience,"

Dec 17, 2010 08:40 AM #88
Rainer
38,815
Francisco Garcia, Jr.
FG Real Estate - Scottsdale, AZ
480-277-2922 http://franciscogarciajr.com

Good post internet is great but the old fashioned way still works

Dec 18, 2010 01:50 AM #89
Rainer
10,591
Jeannine Willis
Keller Williams Realty - Weymouth, MA

I, for one, look for the sign in front of the property when I am showing a property! My GPS will get me close and then the sign is my Finish Line. I breathe a sigh of relief when I see it. If my client is following me (which is most of the time), I don't want to appear to be a blundering fool in missing the house and having to turn around.

Yes, the SIGN is very important!

Dec 20, 2010 03:51 AM #90
Rainer
432,184
Margaret C. Taylor
Century 21 New Millennium MD - Mechanicsville, MD
St Marys/Calvert/Charles MD Real Estate Agent

I have been in the same house for over 20 years but I tried to put myself in the seller's shoes.  This wasn't easy but but I did think some thoughts about protecting my home and my privacy.  So I will try to remember this with my next seller and help them let go of their 'home' and sell their 'house'.  Margaret C.

Dec 22, 2010 02:25 PM #91
Rainmaker
334,102
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

A sign still accounts for over 40% of calls according to NAR

Ty

Dec 22, 2010 11:07 PM #92
Rainmaker
273,670
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

After putting a home on the MLS. placing a sign on the property is the best thing you can do.

Dec 31, 2010 01:48 PM #93
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