Blasting Business Boundaries - Building a Killer Brand
Speaker, Coach and Business Strategist Doug Rawady gave a very informative presentation during the Association of Design Education (ADE) Conference back in September. The subject was, Blasting Business Boundaries by Building a KILLER BRAND. Doug is a very dynamic speaker and he shared with us the secret to creating a Dominant Market Position by building a "Killer Brand".
Perhaps you're wondering, what exactly is a "Killer Brand"? Doug pointed out that your brand is NOT your logo and has little to do with the company you represent. Your brand is actually - YOU. Surprised? Please read on ....
Your brand is all about who you are and how you operate. It's how you're known in your marketplace, how you're identified in your niche. It's what makes you truly unique and worth EVERY dollar you charge for your service.
A "Killer Brand" needs to be absolutely irresistible (think Apple, Google, BMW - all examples of amazing branding). Our goal as professional service providers is to make our brand so special to our target audience that it makes our competition absolutely irrelevant. And it's not as hard as you might think. Check out this great video and find out how to build your own "Killer Brand" strategy....
If you want to do more than survive during these tough economic times, you might want to get back to basics with Doug Rawady's NEW book, "The Down & Dirty Dozen" 12 Insanely-Practical, Kick-Butt, "Best Practices" Rules Of The Road EVERY Business Needs To Know And Employ Immediately If They Want To CRUSH the Competition.
The title says it all! THANK YOU Doug for sharing your wisdom with us at the ADE Conference!