Blasting Business Boundaries - Building a Killer Brand

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Blasting Business Boundaries - Building a Killer Brand

Speaker, Coach and Business Strategist Doug Rawady gave a very informative presentation  during the Association of Design Education (ADE) Conference back in September. The subject was, Blasting Business Boundaries by Building a KILLER BRAND.  Doug is a very dynamic speaker and he shared with us the secret to creatingblasting business boundaries a Dominant Market Position by building a "Killer Brand".  

Perhaps you're wondering, what exactly is a "Killer Brand"?   Doug pointed out that your brand is NOT your logo and has little to do with the company you represent.  Your brand is actually - YOU.  Surprised?  Please read on .... 

Your brand is all about who you are and how you operate.  It's how you're known in your marketplace, how you're identified in your niche.  It's what makes you truly unique and doug rowadyworth EVERY dollar you charge for your service. 

A "Killer Brand" needs to be absolutely irresistible (think Apple, Google, BMW - all examples of amazing branding).  Our goal as professional service providers is to make our brand so special to our target audience that it makes our competition absolutely irrelevantAnd it's not as hard as you might think.  Check out this great  video and find out how to build your own "Killer Brand" strategy.... 

If you want to do more than survive during these tough economic times, you might want to get back to basics with Doug Rawady's NEW book, "The Down & Dirty Dozen"  12 Insanely-Practical, Kick-Butt, "Best Practices" Rules Of The Road EVERY Business Needs To Know And Employ Immediately If They Want To CRUSH the Competition. 

The title says it all!  THANK YOU Doug for sharing your wisdom with us at the ADE Conference! 



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Karen Bernetti is a Real Estate Stager, Former Realtor®, Author, Speaker, and Owner of Staging4Smooth Transitions - specializing in assisting seniors with their downsize moves and offering Home2Home Transitions seminars. Karen is also the Social Media Manager and Administrative Coordinator for Prudential CT Realty, in Madison, CT and Co-creator of the Ready2Sellin30Days System - an interactive multi-media program teaching do-it-yourself homeowners EVERYHTING they need to know about preparing a home for sale. Stay up to date on the latest staging and home decor trends by visiting Karen & Ann's Home Sale Success Blog.  


Comments (5)

Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

Thanks! I'm heading over to check out that book right now!!

Dec 16, 2010 01:58 PM
Juli Vosmik
Dominion Fine Properties - Scottsdale, AZ
Scottsdale/Cave Creek, AZ real estate 480-710-0739

Karen, thanks for the great tips - this is now bookmarked for in the very near future planning.  I still have 24 CE hours and regular daily work to do between now and the first of the year - I keep hoping for a little reprieve in work load (or not - the money is appreciated) just to get things done!!! 

Dec 16, 2010 02:36 PM
Gail C. Harris
Resource Network, LLC SFR, AHWD, ACRE, SMAR Board Director - Chesapeake Beach, MD
Reach the BEACH with Gail C. Harris (cell: 703.868

WONDERFUL!  Your blogs are always so beautifully designed and jammed packet full of great "stuff" for the lack of a better word at 4:45 AM in the morning!!  I watched the YouTube Video of Doug...fabulous.  Thanks for always sharing your great "stuff" in such a fabulous presentation. :) Gail

Dec 16, 2010 08:46 PM
Doug Rawady

Thanks, Karen, for introducing my message to a wider audience. Much appreciated! Hope your readers get some value out of what they see and hear.


Dec 17, 2010 10:36 AM
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

This sounds like something imminently practical, Karen. I'll have to take some time to digest this fully. Thanks.

Dec 17, 2010 03:59 PM