According to Wikipedia, "A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data."
We all know the function and purpose for this neat little invention as it pertains to retail inventory, but how does it translate to real estate? If you have a smart phone, go to your apps store and search for QR Code reader in the free apps category. I use Quick Mark for Android. After downloading a free app to your phone, scan the QR code to the left. You should get an options menu asking what you want to do or a picture of a globe meaning 'browser' or 'internet'. If you tap or click it, it will take you to www.AdvanceRealtyUSA.com because that's what I created this code to do. It could also take you an agent's website, a neighborhood website, or a specially targeted web page. It could also take you to a picture, text, virtual tour, or a host of other things that I could program it for.
In addition to displaying this on screen for scanning, I could print it, email it, make stickers with it (for signs), make buttons, coffee mugs, and even Tshirts if I want to.
Why would realtors want to use this technology? Because it hits the easy button; nobody has to remember anything, no phone numbers or websites. Because it provides instant gratification; access to your website, video, tour or listing data instantly. And because it's just plain fun, new, and cool. And who doesn't love that?
I've had a number of realtors ask me if they should buy QR Code services from third parties and I tell them you can if you'd rather pay someone else to do it, but for the 'Do It Yourself' reader; I use QRStuff. It's free, it's easy, and you don't even have to create a login to use it.