Scan This! QR Codes; What they are and how to use them

Services for Real Estate Pros with Advance Realty USA

Advance Realty USA website QR CodeAccording to Wikipedia, "A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data."

We all know the function and purpose for this neat little invention as it pertains to retail inventory, but how does it translate to real estate? If you have a smart phone, go to your apps store and search for QR Code reader in the free apps category.  I use Quick Mark for Android. After downloading a free app to your phone, scan the QR code to the left.  You should get an options menu asking what you want to do or a picture of a globe meaning 'browser' or 'internet'.  If you tap or click it, it will take you to because that's what I created this code to do.  It could also take you an agent's website, a neighborhood website, or a specially targeted web page.  It could also take you to a picture, text, virtual tour, or a host of other things that I could program it for.  

In addition to displaying this on screen for scanning, I could print it, email it, make stickers with it (for signs), make buttons, coffee mugs, and even Tshirts if I want to.  

Why would realtors want to use this technology? Because it hits the easy button; nobody has to remember anything, no phone numbers or websites.  Because it provides instant gratification; access to your website, video, tour or listing data instantly.  And because it's just plain fun, new, and cool.  And who doesn't love that?

I've had a number of realtors ask me if they should buy QR Code services from third parties and I tell them you can if you'd rather pay someone else to do it, but for the 'Do It Yourself' reader; I use QRStuff.  It's free, it's easy, and you don't even have to create a login to use it.




Posted by

Michelle Gardner


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Comments (6)

Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

So Michelle...I bookmarked you...this is a very interesting post. I will check it out....tell me how come all the beautiful Realtors seem to live in MD...whats that all

Dec 16, 2010 06:59 AM
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

Nice explanation here of QR codes. I'm still not sure how popular they will become, but I think it makes sense to incorporate them somehow into our business. Thanks so much for sharing.

Dec 16, 2010 07:01 AM
Anne Hensel
South Beaches Real Estate Professionals - Saint Petersburg, FL
Realtor - Broker - St. Pete Beach, Treasure Island

Sooooooooooo cool. Love it have to try it out.

We already use fax coversheet with a "bar" code and it automatically ends up in my email

Dec 16, 2010 07:01 AM
Pat Fenn
Marketing Specialist for CJ Realty Group/Cindy Jones Broker - Springfield, VA

QR codes are quickly become over-hyped and they are some strange uses popping up.  Time will tell whether this will really go beyond the hype in real estate.

Dec 16, 2010 07:08 AM
Michelle Gardner
Advance Realty USA - Lutherville Timonium, MD

Jeffrey; thank you for the compliment, I'm glad you like my post.  

Amy; the QR codes are fabulous on flyers and signs especially in places where people don't have computer access.  We take our phones everywhere and today's smartphones have built-in internet and browsers so that's where technology, market and functionality meet.

Dec 16, 2010 07:11 AM
Michelle Gardner
Advance Realty USA - Lutherville Timonium, MD

Pat; it's true that the technology is new, and yes, sometimes new things don't have a long shelf life.  However, until something better comes along QR codes are the mobile-net answer to URL's (domain names) because you can get to the website with 3 taps on the cell phone screen. But, like everything else it has it's place and there are demographic considerations to keep in mind.  For example, a QR code on a sign in a college community will likely generate more traffic than one on a home in a retirement community.

Dec 16, 2010 07:15 AM