I recently put a for rent sign on my rental property. New to this business, this was the first time around for me. A lady passing by asked about the rent. I promptly told her and I could tell by her face she thought it was to high. I then told her I had spent a lot of money to get it in good shape. They were like new inside. I told her to come and take a look which she turned down. Anyway my point was to show her what her money was going to get. She could find something cheaper but this was going to be much nicer.
I believe this goes for houses also. Many houses have the same price. What really counts is what am I getting for the same amount. Lets compare apples to apples.