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My 2010: A Look Back With an Eye to the Future

By
Real Estate Agent with Andrew Mitchell & Co. 9062108

As I set new business goals for the coming year, I took a quick look back at 2010 to see what valuable lessons I've learned (and what mistakes I don't want to repeat). Here's my top five from my "Look Back" List:

  1. Remind Clients That They Call the Shots But You Hold the Pistol. Reconfirming with both buyer and seller clients that they've hired you for your expertise was a factor in my business growth this past year. I'm sad to report that I encountered way too many agents throughout the year that are taking what I call the "Table Service Approach." In my mind that means they're just taking their client's orders and not providing any suggestions/recommendations/feedback...whatever it is that will establish in the client's minds that they couldn't have done (fill in the blank) without you.
  2. You Can't Go the Extra Mile & Still Take Shortcuts. I have to remind myself constantly that I want to treat my clients the same way great service providers have treated me in the past. It was those folks this past year (from my friendly handyman to the local mechanic) who always looked me in the eye, took the time to listen and always treated me with respect. When it comes to giving your clients the best in customer service, you can never cut corners.
  3. Technology is Only Scary to Those You Don't Embrace It. I'm not the most tech-savvy one among my colleagues but I strive to remain well-versed on what's hot and what's not in terms of tools that can make my life more user friendly. This doesn't mean that you have to buy every gadget out there but it does mean that in order to remain competitive you should at least be aware of what your colleagues are using. I enjoy looking at reviews on sites such as CNET.com and TopTenReviews.com just to make certain that when I do buy a gadget, tool or app it will be the one best-suited for my needs.
  4.  "Measure Twice, Cut Once" Applies to Emails, Too. How many times have you found a typo or three in an email you've already sent? I was repeating that mistake too often as I tried to respond to emails quicker and quicker as my days seem to get shorter and shorter. Here's one tip I started using this past year and will keep implementing in the coming years: Send the email to yourself first. For some reason, when I open and read an email that's been sent to me (even by myself), I look at it differently and always catch the typos. I don't know how or why it works, but I'm going to keep emailing my messages to myself first and foremost.
  5. A Balancing Act Shouldn't Just Happen at the Circus. While I'm still learning how best to balance my workload with my free time, I found that I did a much better job of it this past year. Much of our work is driven my goals and deadlines imposed on us by others that it's wise to give yourself some self-improvement goals as well. "I will unplug at 8 p.m. every night...OK, maybe 9 p.m." "I will read a book that doesn't have real estate in the title." "I will plan a getaway vacation as carefully as I plan my business goals." The point is to clear your head and give yourself a break. Remember no one else is going to call it quittin' time but you.

 

 

 

 

 

 

 

Lori Bowers
La Quinta, CA
The Lori Bowers Group

Love it - so true and well said. All are good reminders and tips for all of us. Thanks.

Dec 19, 2010 03:45 AM
Dawn Maloney
RE/MAX Trinity Northeast Ohio Real Estate Specialist - Hudson, OH
330-990-4236 Hudson & Northeastern Ohio

Michael, very good thoughts that apply to 2011 as well!! We all could use a weekly refresher on these!

Dec 19, 2010 03:48 AM