The wagon only moves as fast as the slowest horse...

By
Real Estate Agent with Georgia Elite Realty

 

One of my latest posts about working with a professional photographer really took off like wildfire.  I had no idea there were so many people that had an opinion on this topic and it makes me really proud as both an agent and a photographer to facilitate such an exchange.  I found some pretty convincing arguments for both sides of the coin, and if you missed it I highly recommend you check it out.  There are some very insightful comments from both the agents and the vendors.

Hoses pulling a sand wagon

One thing that I just can't seem to dispute is the fact there are vendors out there that can add a lot of value to your brand should you choose to seek them out and then nurture those relationships.  I think one thing we all can agree on is that winning business as a listing agent has become more competitive than it ever has been.  Discount Brokers, Flat-Fee Brokers, Rebate Brokers...  Seller's are empowered with more information and have more options than ever before.  Inevitably the question that will (and should) come up is, "What sets you apart from everyone else?"  This is a great question and one I personally can't wait for my prospective sellers to ask.  Not because I get to talk about how great I am, but how great my strategic alliances are and the synergy created by this team.

I don't know if "Jack of all Trades" has ever enjoyed a complimentary status, but in tough times it's hard to resist trying to take on as much of the tasks as possible to save money.  I understand that.  Thinking long term however, I believe this is a poor strategy.  Why?  Because you fail to utilize and leverage the talents of those that specialize in specific areas that all assist you, the one that facilitates the transaction.

I learned a long time ago that I could not be all things to all people.  I could be really good at one or two things, but not everything.  I saw the value in having homes staged so I sought out the best home stager in Atlanta I could find.  I saw how Youtube had revolutionized the Internet and I sought out the best real estate videographer in Atlanta.  I found a great inspector, appraiser, lender and had I not already carved out a niche as an Atlanta Real Estate Photographer, I would have without question found the best real estate photographer I could afford.  These people are seriously talented in their respective fields and are not only my friends but invaluable assets to my business.  I support them and in turn they support me and do wonders in helping validate the Seller's decision to use my real estate team as opposed to any of the other options available to them.  Because of this, when cost is an issue, I'm not afraid to open up that dialog and see if we can come to a creative solution.

It is said that the wagon only moves as fast as the slowest horse.  Who is the "slowest horse" within your alliance?  Do you have the healthiest, fastest steeds pulling your wagon?  Or, are you trying to pull it all by yourself...?   

 

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Topic:
Real Estate Sales and Marketing
Location:
Georgia Cobb County
Groups:
Realtors®
The Art Of Marketing You
Out Of The Box!
Services for Real Estate Professionals
"Whacked"!!!
Tags:
marketing
real estate services
branding
atlanta georgia
atlanta real estate photographer
real estate alliances

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Rainmaker
689,295
Peter den Boer
Atlanta Communities - Woodstock, GA
MBA,GRI, Associate Broker, Realtor

Iran - Good point. One of the best assets I have in this business are all the service providers in my little black book. I love it when a client says to me, "You know everybody!" And one of my pet peaves are bad photos and bad videos. So, continue to spread the good photos so that all may see! Good luck and have a great Holiday!

Dec 21, 2010 12:26 AM #2
Rainmaker
125,653
Iran Watson
Georgia Elite Realty - Marietta, GA
Marietta Real Estate Agent - Photographer

@ Peter - I think it does a lot for an agent's credibility when they are able to act as a problem solver.  When issues come up the first person they look to is the agent.  I'm sure your clients appreciate the fact you have taken to the time to make those contacts and are ready to call in a qualified vendor when its needed.

Dec 21, 2010 05:05 AM #3
Rainmaker
39,310
John Whittinghill
Keller Williams Realty First Atlanta - Marietta, GA
Marietta, GA Real Estate Agent

We do work with some great people!  Glad to partner up again this year with you!

Dec 21, 2010 05:27 AM #4
Rainmaker
1,116,216
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

My marketing guru always tells me to spend time doing the things that will make me the most money and hire someone else to do the other things. Consequently, I don’t address mail, lick envelopes, or stick on stamps anymore!

Jan 08, 2011 02:15 PM #5
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Rainmaker
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Iran Watson

Marietta Real Estate Agent - Photographer
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