Email Challenge - Answering Why That Guy is Higher Up on Google Than Me

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

email questions and answersClient: " Why does this guy always rank higher than me on the search engines?"

Answer: The biggest reason that site is on top is because they have over 1,300 back links pointing to their site. Google loves this and ranks the site higher. As I mentioned, your site has 388. Back links can come from anywhere reputable but cannot be bought as some may advertise. It's a constant rise on back links. I do what I can to continue to point high authority links back to your site.

If I may suggest something:
Anytime you or any of your agents post a blog or anything online, make sure to have a keyword hyperlinked back to your site. This will count as a back link. It can be a slow and steady battle to the top. The other site may be working on their site everyday, posting a back link everywhere. They also have several agents on ActiveRain posting links back to their site frequently. This also helps dramatically.

You are currently in the top SEO category. I have recently begun a local news feed on several sites that need just a little more help. Here are a couple examples: and This does require me to update the homepage every week or so with local news. As I am not as familiar with Las Cruces real estate as you are, you are welcome to add to this blog with anything at any time to keep it fresh and revolving.

The more Google visits a site the better. Having new content with each visit ranks the site as fresh, relevant and important, therefore making it high on the list of search engines. Let me know what I can do with the site on my end.

As the SEO consultant for your site I continually keep abreast of the latest search engine algorithms and their changes to how they rank sites. This changes frequently and needs close monitoring. I also do a how to get found on search enginesfrequent research of the best keywords for your site and what is being searched for and adjust accordingly. Each month I add an article, press release or ad either on your site directly for additional content or through another directory linking back to your site such as backpage, hotfrog, ezinearticles, dropjack and many others. I also submit the site to search engines about once every 3 months to keep it fresh on the search engine cache - approximately 100-350 search engines at a time. I am constantly adding your site to other sites out there in a similar fashion as I do on your site. This not only keeps the links to your site up, but the content on your site revolving. I also send a report about once a month with stats on various keywords. Usually the most searched for which is what I go for anyway. Please let me know if there is anything you would like on your site, rearranged, specific articles, news feeds or widgets. I am basically your webmaster that can do as much as I can to enhance your site.

Thanks, I hope this helps explain the situation. Let me know how I can help you further.

Tammy Emineth
Feel free to visit my associates in Anniston AL Homes, Jacksonville Homes and Gadsden AL real estate.
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Don MacLean
New England Real Estate Center Inc. - Easton, MA
Realtor-Homes for Sale- Easton Mass

Great tips on back links as well as regular links.

The slow and steady usually win the race

Enjoy the day

Dec 23, 2010 02:11 AM #1
Judy Klem
Transition Stage LLC - Shelton, CT
Home Staging, Senior Move Management, Fairfield/New Haven counties

Hi Tammy - Really great information here! Thanks for posting this.

Dec 23, 2010 02:19 AM #2
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks Don and Judy for the comments. As an SEO person, I have lots of emails like this stashed away I 'm sure.. things my real estate clients ask me all the time... now I have to find them all! HA.. Have a great holiday weekend!!

Dec 23, 2010 02:27 AM #3
Christine Smith
Buyers Brokers Only LLC - - Canton, MA
Exclusive Buyer Agent & Attorney, Canton, MA

As always, very informative post written so that it is easy to understand!  I look forward to finding out something new each time I read your posts!

Dec 23, 2010 03:47 AM #4
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Great information Tammy!  I'm off to work on my backlinks now!! :)

Dec 23, 2010 07:06 AM #5
Don Reinhard
Itegrity Arizona real estate sales - Lake Havasu City, AZ

Good thing I have you to worry about that! ;-)

Dec 26, 2010 06:35 AM #6
Doug Bullwinkel
Envoy Mortgage, NMLS 6666 - Roseville, CA
Mortgage Loan Originator NMLS #281609


I heard that Google recently changed the way that they rank site searches.  Also, having other domain names pointing to your site used to work but after the changes they have made, it has less benefit.  Can you tell us a bit about these changes?

Mar 16, 2011 06:36 PM #7
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Yes Doug, they did recently change it. Google is always trying to make sure the person doing the actual work with real content is the one that gets rewarded. Having so many domains means you have to optimize them all to keep them at the top and that's just a lot of work when you can put all your effort into one and really make it count.


Mar 17, 2011 12:52 AM #8
Ralph & Janet Henze
Ralph Henze Homes - RE/MAX Elite - Sherwood Park, AB

Thanks Tammy!  I'll have to try the key word hyperlinks.  I know that adding fresh information frequently to the website has made a big difference.

Nov 08, 2011 12:06 PM #9
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Tammy Emineth

Content Marketer, SEO Teacher, Website Fixer
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