When I started with my Pixel Coaching December Tip-A-Day program on December 1st, I had no idea that Mark Zuckerberg, Founder of Facebook, would be named Time Magazine's Person of the Year. This nod to the leader of Facebook not only speaks to the impact that Facebook has on the current culture, but I think also says something about how important Facebook is going to be in the years ahead. NOW is the time for you to start understanding how this platform can be appropriately utilized to help build real estate business for you. If you are doubtful, check out these stats from the the time magazine article:
- Facebook accounts for 1 in 4 page views in the United States
- 1 in 12 people on the planet is on Facebook. This has occurred in a mere 7 years time.
- Half of all Americans have Facebook accounts
- Facebook grows at a rate of 700,000 people per day.
Facebook clearly represents opportunity for the modern real estate agent.
I know many Realtors have issues about privacy, or blending their personal and professional lives, and this keeps them from embracing Facebook as a business development tool for their business. The reality is, this concern is based in an ignorance of the tool. Of course the privacy considerations are legitimate, but with a comprehension of how Facebook works, it is possible to have a professional presence on Facebook which does not compromise your personal disclosure limits. But, it can be a process to learn this and to become comfortable not only with the interface, but also the privacy settings, and different tools that Facebook offers. It is complex and there is a lot to learn! I addressed this complexity in an earlier Active Rain post: Ready to Grow Your Business on Facebook? Understand the Tool First.
That is why you should get started now. Start building an understanding of the Facebook vocabulary. The first place to start is with creating a profile. If you are worried about what your friends or family might post, I suggest not connecting with your friends and family. To start, connect with business contacts so you can get a feel for how it works.
If you are already using Facebook, start expanding your knowledge of the platform. I've been posting a free Facebook marketing tip a day every day in December on the Pixel Coaching Facebook page. Like the page to join in. The tips are tailored specifically to real estate agents, are focused on how to use Facebook to support your business, and are execution oriented. Some of the tips so far include:
- Add a Real Estate Tab to Your Facebook Page
- The Facebook Poke - The Most Underestimated Facebook Marketing Tool
- Create a Neighborhood Group on Facebook
- Be Creative and Tell A Business Story with Your Profile Images
- Ask a Question - A Key to Facebook Engagement
23 tips have been released so far and 8 more tips are to come. It's not too late to participate. Simply like the Pixel Coaching page to join in and learn some great ideas for getting savvy with Facebook for your business.