Add Facebook to Your 2011 Marketing Plan

Real Estate Agent with Harmon Enterprises

When I started with my Pixel Coaching December Tip-A-Day program on December 1st, I had no idea that Mark Zuckerberg, Founder of Facebook, would be named Time Magazine's Person of the Year. This nod to the leader of Facebook not only speaks to the impact that Facebook has on the current culture, but I think also says something about how important Facebook is going to be in the years ahead.  NOW is the time for you to start understanding how this platform can be appropriately utilized to help build real estate business for you. If you are doubtful, check out these stats from the the time magazine article:

  • Facebook accounts for 1 in 4 page views in the United States
  • 1 in 12 people on the planet is on Facebook.  This has occurred in a mere 7 years time.
  • Half of all Americans have Facebook accounts
  • Facebook grows at a rate of 700,000 people per day.

Facebook clearly represents opportunity for the modern real estate agent.

I know many Realtors have issues about privacy, or blending their personal and professional lives, and this keeps them from embracing Facebook as a business development tool for their business. The reality is, this concern is based in an ignorance of the tool. Of course the privacy considerations are legitimate, but with a comprehension of how Facebook works, it is possible to have a professional presence on Facebook which does not compromise your personal disclosure limits. But, it can be a process to learn this and to become comfortable not only with the interface, but also the privacy settings, and different tools that Facebook offers. It is complex and there is a lot to learn! I addressed this complexity in an earlier Active Rain post: Ready to Grow Your Business on Facebook? Understand the Tool First.

That is why you should get started now. Start building an understanding of the Facebook vocabulary. The first place to start is with creating a profile. If you are worried about what your friends or family might post, I suggest not connecting with your friends and family. To start, connect with business contacts so you can get a feel for how it works.

If you are already using Facebook, start expanding your knowledge of the platform. I've been posting a free Facebook marketing tip a day every day in December on the Pixel Coaching Facebook page. Like the page to join in. The tips are tailored specifically to real estate agents, are focused on how to use Facebook to support your business, and are execution oriented. Some of the tips so far include:

23 tips have been released so far and 8 more tips are to come. It's not too late to participate. Simply like the Pixel Coaching page to join in and learn some great ideas for getting savvy with Facebook for your business.

Comments (10)

Cindy Justice
Synergy Realty Pros - White Pine, TN
Synergy Realty Pros

Great post.  Have a Merry Christmas

Dec 23, 2010 03:57 AM
Roxanna Morey
The Real Buyer's Agent - Mount Pleasant, SC

Great tips on how to better utilize facebook!

Dec 23, 2010 03:58 AM
Jerry Cecil
Bloomtree Realty - Prescott, AZ

Yes I agree.  Facebook is becoming more important than network meetings.

Dec 23, 2010 04:32 AM
Roy Kelley
Retired - Gaithersburg, MD

Thanks for sharing your advice. See you on Facebook!

 Happy Holidays!

Dec 23, 2010 04:40 AM
Jamie Russen
Jamie Russen - Greentree Mortgage - Voorhees, NJ
100% Financing Specialist

great advice for how to better take advantage of facebook! Thanks for the tips!!

Dec 23, 2010 07:15 AM
Jom Lynch
HouseHitz, Inc. - Cedar Park, TX

Can't people maintain their privacy by creating their own page for their business and keeping their business page separate from their personal posts?  But, then, I guess that begs the question, can you poke from a page and not from your profile?

Dec 26, 2010 03:01 AM
Stacey Harmon
Harmon Enterprises - Newport Beach, CA

Thanks all for your supportive comments!

Jom - Yes, creating an official page is a good way to separate your personal from professional life on Facebook. As you hint at though, you can't poke from a page, only from a profile.  The real issue is that most agents don't realize that a page is a totally different product, with different terms of service from a profile. It gets confusing because in the real estate profession, often the "brand" represented on a page is the individual (vs. a company) so people think it is a profile, but really it is a page. The link I put in the post in the middle paragraph further clarifies the difference. I also did a post on Profile vs. Page that can be found here:

Dec 26, 2010 09:15 AM
Harrison K. Long
HomeSmart, Evergreen Realty - Irvine, CA
REALTOR , GRI, Broker associate, Attorney

Stacey ... You are the king of FB marketing for real estate pros. I will be checking out your PIXEL coaching site to find recommendations how to improve my FB business pages, possibly to use Roost toolkit.

Feb 17, 2011 06:26 PM
Stacey Harmon
Harmon Enterprises - Newport Beach, CA

Thanks Harrison! I just added a new "tips" tab to the Pixel Coaching facebook page ( where I organized a bunch of Facebook marketing tips for real estate.  Check it out!

Feb 18, 2011 05:51 AM
Elisha Grace
Opportunity Mortgage - Bozeman, MT
Bozeman Montana Loan Officer

Thanks for the tips.  I just "Liked" your page for marketing tips as I am looking for effective ways to gain more business from Facebook.

Jun 27, 2011 03:30 PM