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Brokers' Twlight Tour

Real Estate Agent with Keller Williams
An interesting thing happened to me during my Broker's Twilight Tour, no agents came, lol.  I attended all the local marketing meetings to invite everyone and announced that there would be wine and food and for them to come to relax and share a glass of wine.  The funny thing is that not one agent came.  But, of course, as you are trying to close up, 6 potential buyers came from seeing my "open house" sign.  Now, that I didn't expect.  So, it just shows you, that all your best laid plans can go in a complete different direction.  Therefore, I don't regret holding the Broker's tour during non-traditional hours.  Try something different, you never know what to expect.
Chris Gempeler
Breckenridge Mountain Top Realtors - Breckenridge, CO
Mountain Top Realtors
I'm sorry to hear no one showed up, but good work on the buyers.  You never know what the outcome will be!
Sep 13, 2007 08:22 AM
BLRGUY(Beach & Luxury Realty Inc) - Saint Pete Beach, FL

I am sorry to hear no one showed up!It drives me crazy when I see that.Don't realtors understand,you can't sell what you don't see!I am glad you got some buyers out of it though!

Sep 13, 2007 08:24 AM
Cheryl Johnson
Highland Park, CA

Well, there you go.  That turnout sounds like an excellent result in the end.

We've held broker's opens both at mid-day, and twilight, publicized them. pitched them, postcarded them and had zip, nada, nobody, no agents, no buyers, nothing ..... nobody to eat all those beautiful pastries/fruits/finger sandwiches.  Oh well.  <s> 

Sep 13, 2007 08:24 AM
The Nichols and Ersery Home Team
RE/MAX Heartland, REALTORS - Kansas City, MO
Kansas City Area Realtors

LOL... make lemonade!

We are holding an open this Saturday starting at 8 am.  Why?  because there is going to be a huge community yard sale!

 Keep of the great attitude.

Sep 13, 2007 08:24 AM
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos
Arlene,  I've noticed that some of my later ( 5 PM - 7Pm ) opens are doing better than the earlier times.
Sep 13, 2007 08:28 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

You never know what will and will not work until you try it.  Of course, you had the possibility of meeting new clients.  I try to gear all my functions towards the public and not agents - in my market I have found that works best


Sep 13, 2007 11:36 PM
Laura Resnick
RE/MAX Associates West Bartlett, Il. 60103 - Carol Stream, IL
Carol Stream, IL 630-975-0615, RE/MAX Unlimited

I kind of shy away from the wine/alcohol serving. I know that draws people in, but you never know who is going to do what after they leave. My suggestion is maybe a ticket at the door for one drink and then they have been limited. Anyhow, I know that is not what you were seeking when you wrote the blog.  I, too, am sorry that nobody showed up, because I was thinking of doing that type of open, myself.  Maybe I ought to re-think it. 



Sep 14, 2007 02:02 AM
Carla Cullum
Integrity Team Keller Williams Flower Mound - Denton, TX

I am sorry that the agents did not show but I am glad the buyers did for you! I am interested in finding out about your twilight tours. That is a great but different approach. No one here that I know of does that..But I know several universities in my area do campus tours this way. How do you do them etc. emai me with the info @ carla@kw.com



Sep 14, 2007 08:07 AM
Arlene Cristobal
Keller Williams - Danville, CA

Chris:  You are right, you never know what will happen.

BLRGuy:  Yes, you can't sell what you don't see.  I am hold a broker's tour next week during traditional hours to see if it was the hours or something else.

Nichols/Ersey Team, Cheryl, Bill, Karen:  I am going to try something different by holding an open house during the week in the evening when people are getting home from work.  Another Realtor told me that one of his neighbors, a FSBO by the way, tried it and received 30 visitors and two offers.  Interesting, don't  you think.

 Laura:  It wouldn't hurt anything to give it a try.  It will only help you to better understand your market.

Carla:  I hope you received my email and I hope I was of help.

Sep 16, 2007 02:03 PM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services
Arlene -- that is great!  Just goes to show you, it is good to try something different and see what happens.  Great story!
Sep 16, 2007 03:27 PM