Listing Is A Team Sport And The Listing Agent Is The Captain

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763

I've always been a listing agent, and I think it's because I like the control.  Listing is a control sport.  If you can control the level of anxiety of a seller during the marketing period, you'll win that game. 

Once the clock starts, and the game begins, it's a race to find the right buyer before the seller becomes anxious.  To avoid that sellers' anxiety, communication is the key play.   After reading Margaret Rome's post titled "What's the big deal giving feedback" it reminded me of what it takes to control the seller until the right buyer surfaces.

Feedback after every showing, as Margaret stated, is a major factor in the quest to become a good listing agent.  Communicating about other details such as weekly Internet marketing, market conditions and current pending and closed transactions will also be helpful to the seller. 

If the seller does not hear from the listing agent for several days, the fear of abandonment begins to emerge.  This is the first step in creating a feeling of alienation between a listing agent and a seller.  Listing a property needs to be played as a team sport.  If the agent and the seller work as one and have confidence in each other, it's a win-win. 

 

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Cheryl Ritchie 12/26/2010 12:25 PM
  2. Arleen Montford 12/26/2010 11:55 PM
  3. Joe Manausa 12/27/2010 12:01 AM
  4. Tony and Suzanne Marriott, Associate Brokers 12/27/2010 12:09 AM
Topic:
Real Estate Sales and Marketing
Groups:
Active Rain Newbies
RE/MAX Active Rain Bloggers
Women And Their Business Hear The Roar
Be The Best In Your Field
Tags:
listing agents properly representing the seller

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Rainmaker
1,537,040
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

My son is going through this with his listing agent right now... wondering if the guy will finally get in touch when it's time to renew the listing.

Of course, we're already looking around, wondering what agent in this community might be a bit more aggressive with marketing and communicating. There's no way he'd re-list with someone who hasn't called or even emailed since the week he signed the listing.

Dec 27, 2010 08:59 AM #67
Rainmaker
47,876
Roshan Quigley
Weichert Realtors - Manalapan/Marlboro, NJ - Manalapan, NJ

Great post Barbara - reminds us all constant contact is the key to keeping our clients happy and involved with the process.

 

Happy, Healthy 2011

Dec 27, 2010 09:01 AM #68
Rainmaker
4,989,058
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Marte....that's abusive.....

Roshan....thank you....same to you.....

Dec 27, 2010 09:20 AM #69
Rainmaker
645,842
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Hi Barbara,

Sounds simple enough!  Wish it could always be that easy!!!

Happy New Years to you!

Dec 27, 2010 09:25 AM #70
Rainmaker
4,989,058
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

DeeDee...isn't it???? 

Dec 27, 2010 09:26 AM #71
Rainer
99,064
RhondaHeaslip NanaimoRealEstate
RE/MAX of Nanaimo - Nanaimo, BC

Barbara, glad you posted this.

That's one of the topics I cover in my listing presentation. I show the sellers the page I have designed for keeping track of feedback and I tell them that each and every call will be recorded there and followed up on systematically...with the results being reported back to them as soon as they are received. I tell them that even if I have nothing to report, I will report to them on a regular basis. If there are no showings for a week they will still be hearing from me.

Communication with your sellers is critical...news or no news. They need to know you are there, paying attention, and that you care.

Dec 27, 2010 09:48 AM #72
Anonymous
Anonymous

SOOOOO important! Thanks for the inspiration to re-double my efforts in 2011!!

Dec 27, 2010 01:40 PM #73
Rainer
201,468
Debbe Perry
Real Living Carolina Property - Morganton, NC
828.439.3084 Morganton/Lake James NC

 

 

SOOOOO important! Thanks for the inspiration to re-double my efforts in 2011!!

Dec 27, 2010 01:57 PM #74
Rainmaker
160,014
MeLisa Minter, Realtor
Minter Real Estate Services - Taylor Lake Village, TX
Bay Area Houston Real Estate Agent

This is a great reminder.  I have a Seller that is really on top of her game and I like that.  I know that I have to communicate with her weekly, send her market reports and also call her often to hear about her concerns and thoughts.

I've never been this hands-on with my clients, but I see that it works and the clients appreciate how hard you are working for them.

Dec 27, 2010 02:24 PM #75
Rainmaker
346,807
Don Anthony
Don Anthony Realty ~ www.DonAnthonyRealty.com - Charlotte, NC
Charlotte & Triangle NC Discount Realtor

Definitely on my "things to improve for 2011" list!  I feel I'm a pretty good communicator, but there's always room for improvement, and I know I can serve my clients better in this area in order to exceed their expectations!  Have a great 2011!

Don Anthony Realty Signature

Dec 27, 2010 04:22 PM #76
Rainmaker
131,417
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Great read and very true.  I need to make sure I incorporate this into the right mindset and the marketing material. 

On a side note I love your wallpaper where did you get it?

 

Dec 27, 2010 05:03 PM #77
Rainmaker
4,989,058
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Rhonda....that's what they all want....

Debbie.....we all need to put extra effort into this....

Melisa....just make sure you call her before she has to call you....

Don.....keep improving this and you'll be a stronger listing agent...

Mike....google free blog backgrounds.....I think it was under the construction section....

Dec 27, 2010 09:06 PM #78
Rainmaker
50,861
Lynn M. Bower
John R Wood Realtors - Naples, FL
PA, ABR, GRI, RSPS, AHWD, PMN, CNE

Great post Barbara, reinforcing the obvious...If we ever had a house of our own to sell then we know what it's like to have the shoe on the other foot. We sold at least 4 homes before I became an agent and trust me there are good agents and bad agents...I learned what to do and what not to do.

Dec 27, 2010 10:42 PM #79
Rainmaker
4,989,058
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Lynn....that's a tough lesson when you are saddled with a "not so great" agent....

Dec 27, 2010 10:53 PM #80
Anonymous
Peter Michelbach

Barbara, let me reconnect again and share that I am so grateful for the collective tips, and additinally taking on board Margaret Rome's post  - as mentioned in your blog.

Today, I summarized all my courage and intuition after having read every ones great comments - resulting in a price reduction from $1.028 mil to $980,000, and was asked to extend one of my listings...empathic feedback definetely works, and as so many shared, it is a matter of staying always connected with the buyer, even if it's outside the comfort zone.

For some we might be the only connection, and as Paula H reflects, we are part time counsellors too - and this is a personal achievement and priviledge to have the trust, respect...to be non judgemental to our clients difficulties in life, to offer hope, successful structures and new horizons to get the home SOLD. 

Thank you Barbara for creating this team platform - Universal Feedback Forum. Peter - Perth W.A.

Dec 27, 2010 11:31 PM #81
Rainmaker
4,989,058
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Peter.....I enjoy all of your comments and it's rewarding to me to see that my posts may be of some help to you....looking forward to a happy and healthy 2011 for all of us and hope to see you here often, Peter....

Dec 28, 2010 12:00 AM #82
Rainer
432,184
Margaret C. Taylor
Century 21 New Millennium MD - Mechanicsville, MD
St Marys/Calvert/Charles MD Real Estate Agent

It's an important part of our job to reduce the stress for the homeowner by keeping him/her informed and educated about the process.  Treating them as we would want to be treated.  Margaret C.

Dec 30, 2010 02:02 PM #83
Rainmaker
4,989,058
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Margaret.....listing is truly a team sport and we must lead the way for the rest of the players.....happy new year, Margaret....

Dec 30, 2010 07:31 PM #84
Rainer
69,054
Robert Courtney
Lihue, HI
Century 21 All Islands, RA, CDPE, MCRE, CIAS

One of the best tools we have is the feedback from those looking at a listing.  If there is none we need to find out why.  Maybe a team member needs to be in charge of gathering communication and compiling it for a report back to the seller.  I do not work on a team, but would certainly be an idea I would kick around.  Barbara - You are right on what makes for a win-win situation with a seller agent relationship.

Jan 01, 2011 05:02 AM #85
Rainmaker
4,989,058
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Bob....teams are a working force in real estate....make sure your team members are the right ones....

Jan 01, 2011 05:17 AM #86
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