Your 2011 Business Plan - Keeping your eye on the moving target

Mortgage and Lending with Social Media - Infinity Home Mortgage Company, Inc


targeting your money


For some, 2010 wasn't as good for others and things can change around, even in a flat market. It takes work and good planning, and sometimes new risks. Do you have any new ideas for 2011? Have you even thought about your business plan? Erica Ramus talks about planning your success. Start off January 1st with a bang

Technology certainly keeps changing, with new ways to market yourself every day. But what about working on yourself first. Your health, your body, your mind, and your soul. Gary Woltal gave some good tips in this post, Start 2011 with this kind of change.

Then there should be the focus on how we treat consumers on a daily basis. What about keeping focus on some of the basics at first? How about making sure that you communicate extremely well and that your service is tops of the tops. I think we dwell on so many other issues that we lose site of the basics at times. Well, Jeff Dowler wrote this excellent post, How to creat the WOW factor with clients. An excellent read and some great things to focus on going into 2011.






This section could be 2 or 3 blog posts in itself. But do you participate on Facebook, Twitter, LinkedIn, Active rain, and a few other sites?  Do you use these sites for pleasure, business, both? Do you spam yourself or are you personal in your networking efforts. In my opinion, it's good to talk about yourself, to post your blog posts, and so much more. But do you let others get to know you on a personal level? Do you try and engage your followers? Here is what I mean by engaging others.

Facebook (personal profile)  Find me on facebook : Jeff Belonger

engaging on Facebook



Do you have a Fan Page on Facebook?  I highly recommend it. This is where I sumbit my posts that I regarding mortgages & real estate news. But I also sometimes engage my followers here also. You can find me : The FHA Expert

engaging on the FHA Expert



















Look below my statement and you will see impressions and feebback highlighted. Do you know what this means?  Looking for post - will incert here (if I can't find the post, scroll over the words Impressions and Feedback on a post on a fan page)  

Are you afraid that you will miss comments on your Facebook fan page if you don't check every hour?  Missy Caulk shared this free service that notifies you of comments on your Fan Page. E-Mail notifications for FB fan page comments



Marilyn Boudreaux makes some good points and brings some good insight with this post.   Demystifying Social Media for Real Estate



Facebook ads - Do you know how to do ads on facebook? It can be very easy and affordable. You can do 2 types of advertising on Facebook... Pay per click (PPC) or Cost per impression (CPR)  Here is a link : How to create facebook ads.


Twitter - Do you understand Twitter? Don't get it? Ken Cook asks : Are you wasting time on Twitter? Some important things to remember.  Let's take it one step further regarding Twitter.  Are you a personal marketer or a pest marketer.  You can follow me on Twitter : JeffBelongerFHA and The FHA Expert -






  • Long tail - If there is one important thing that I can share about blogging, that is to learn about long tail. How to grow your long tail.

  • Click Throughs on your blog posts - Use every toll to your benefit, by posting on Twitter, Facebook, LinkedIn and so much more. Read this post on how I got 500 + click throughs in 23 hours. Social Networking




Jeff Belonger's Tool Bag aka Jeff the Builder

So, what's in your marketing tool bag for 2011. You know how to blog and how to use Facebook and Twitter. Do you do anything else to help market yourself and or stay in front of others?


SMS - Short Messaging Service aka texting - Are you keeping up with the times? Do you have young clients that are in their 20's and 30's? Do you know use their phone 24/7 and don't bother with e-mails. Ken Cook wrote this excellent post on SMS's, If SMS isn't in your marketing kit, you're missing a huge shot.  Have you done e-mail campaigns before? Ken even talks about doing such a campaign, but with text messages.


Realtors & Subscriptions - Lenn Harley talks about her business plan and how she either keeps some subscriptions or kills them. Time to cook up a new and exciting business plan for 2011


Your online presence - Have you heard of Klout? I would dwell on this tool, but I certainly would use it to help you gauge your online presence and how you reach others. Are you throwing your Klout around ??


Your Business Card - Ah, something that is so simple and cheap. Please read : How do you use your business cards to market yourself. Or use Bing or Google as your business card. Bing or Google - Watch the video


Blog post titles - Need a better headline for your blog posts? Cliff Paulick writes : Giving your blog posts a better headlines


Your own newspaper - Sally Cheeseman shows us on how you can have your own newspaper article - Create your own real estate newspaper.  How about ?  A great way to create a news articles full of stories in an easy to read newspaper-style format.




If you have time to read this, I wrote this series in 2008. Some things still apply today.

Marketing yourself in 2008 series :






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For more information on FHA loans, please go to this link. The FHA Expert

For important mortgage insight to watch for, please read : Consumers need to be aware of these Red Flags!



For information about FHA myths & FHA rumors, please read : FHA Myths & Rumors


Copyright © 2011 by Jeff Belonger of Infinity Home Mortgage Company, Inc


Re-Blogged 1 time:

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  1. Elizabeth Cooper-Golden 01/01/2011 03:20 AM
Real Estate Sales and Marketing
Blogging & SEO
The Art Of Marketing You
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Online Marketing Help Center
marketing tips
business plan
marketing plan
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business plan 2011

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Show All Comments
Michael Nugent
Prudential Califoirnia Realty - Corona, CA
Sells Corona, Eastvale & Riverside


Lots of good info. Thanks

Michael B. Nugent

Jan 02, 2011 04:30 AM #22
Lynn M. Bower
John R Wood Realtors - Naples, FL

What a great post. I am going to first Bookmark this and then subscribe to your blogs. I thank you. Have a great 2011.

Jan 02, 2011 05:29 AM #23
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

You mention some items here that could really motivate readers to action and learning.  From my standpoint, exactly what a post or blog should do!  Truly reinforces the idea that we need to stretch ourselves and continue learning and employing new concepts and techniques.  Amazed by the quantity and quality within this post, Jeff ...  wow ...


Jan 02, 2011 05:35 AM #24
Zina Rodenbeck

Wow, Jeff!  This is an incredible post full of numerous on-target items.  I have been searching and trying to pinpoint my 2011 goals and plans and you covered so many of the areas that are important.  Thank You!Tell me, where do you find the time?lol  I will follow your blog posts and look forward to seeing what you have to contribute.Best wishes for a Bright and Prosperous 2011!



Jan 02, 2011 09:14 AM #25
Nancy Fraser
Exit Realty Premier - Massapequa Park, NY
Realtor, Massapequa Homes for Sale 516-729-0278


Thank you for the post, very infomative.

Jan 02, 2011 09:41 AM #26
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor/Broker In Charge

Great post Jeff and Happy New Year!   The "Old Timers" that have been around a while have covered all of their bases!  Here's to a successful 2011!

Jan 02, 2011 09:55 AM #27
Christine Hooks
Pino Agency - Pennsville, NJ
Celebrating 25 Years in Real Estate!

Thanks, Jeff.

I did miss this post the first time around.  I appreciate your foresight in reposting it.

I've bookmarked it so I can share it with the folks in my office.  THANKS!!

Jan 02, 2011 10:18 AM #28
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This is a great road map to use to complete my 2011 business plan... We have so many resources right here in the rain!  Thanks for taking the time to put this important information together and easily accessible.

Jan 02, 2011 11:22 AM #29
Jon Quist
Tucson's BUYERS ONLY Realtor since 1996

Absolutely a well written and full of good tips. Bookmarked for sure. Suggested for sure. how did this one get missed?

And I spelled all the words correctly.

Jan 02, 2011 12:59 PM #30
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Great read and information.  There are at least 5 articles I'm linking to and reading on this.

Jan 02, 2011 05:30 PM #31
Peggy Chirico
Prudential CT Realty - Manchester, CT
REALTOR® 860-748-8900, Hartford & Tolland County Real Estate

Hi Jeff - It took a long time to get through your post but it was very worthwhile.  Thanks for taking the time to round up all these resources for us.

Jan 03, 2011 02:58 AM #32
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

THere is way too much here for a Monday morning with no coffee, hence the Bookmark.  I will be going over this in more detail.

Jan 03, 2011 03:16 AM #33
Liane Thomas -Top Listing Agent
Professional Realty Services® International - Corona, CA
Bringing you Home!

You ROCK Jeff! Thank you for the great advice and thanks for highlighting these good blogs! What a way to start 2011 with a BANG!

Jan 03, 2011 03:45 AM #34
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Chock full of info!

Jan 03, 2011 03:56 AM #35
Kathryn Acciari
Century 21 Real Estate - Shrewsbury, MA
Brand Ambassador and Business Coach

A comprehensive list of tools, Jeff.  Thank you.  Time to get to work!

Jan 03, 2011 04:09 AM #36
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans


Hi Everyone... not a lot of time to get back to each on of you individually.. But I did want to thank everyone for their comments, for the kind words, and for the compliments.. and I do hope that post helps some. Sorry that I couldn't mention others, but this post was long enough.. thanks amd Good Luck in 2011

jeff belonger


Jan 03, 2011 04:41 AM #37
Jayne Williamson, REALTOR, Broker, GRI
Keller Williams Realty Mountain Partners, Hendersonville, NC - Hendersonville, NC

A great big THANKS! Jeff.  I've bookmarked it and will return to read the links.  Great sources.  I hope 2011 will be one of your best years ever!

Jan 03, 2011 09:32 AM #38
Peggy Dowcett
Coldwell Banker Residential Brokerage - Concord, MA
978.302.3988, Concord, MA - Mass Real Estate

Jeff - Excellent post! I have bookmarked it and I am subscribing to your blog. Wishing you a successful 2011.

Jan 16, 2011 02:22 PM #39
Dennis Neal
RE/MAX, Big Bear - Big Bear Lake, CA
Your Home Sold in 45 Days or We Se

Thanks for the great post and all the links. Bookmarked for further review.

Jan 30, 2011 06:02 AM #40
Cliff Paulick
End Zone Realty - Owasso, OK

Thanks for mentioning one of my blog posts! :)


Feb 03, 2011 07:49 AM #41
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Jeff Belonger

The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans
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