Should you ask your listing agent for reference letters from previous clients?

By
Real Estate Agent with Coldwell Banker United Realtors® ~ 512.750.6899

cardOne of my sellers asked if I would like a reference letter on my real estate services. They read several in my pre-appointment book before I listed their home and wanted to include one from them.  Of course I would welcome one!  We closed on their home last May and with son's graduation, purchasing a new home and starting a new job in another city I never received a letter.

My sellers usually move away; therefore they are not as easy to reach if a new client would like to speak with them concerning their experience with working with me.  I always tell my sellers when the transaction is over I'd really appreciate if they'd take a minute and write something I could pass on to future clients.

I opened a Christmas card and my sellers had not forgotten!  I got the following note which I'm definitely grateful for and will pass on to future seller clients:

Dear Dorie and Gene,
     We just wanted to wish you both Happy Holidays and say thank you, belatedly, for all your help with the sale of our house.  We still can't believe how smoothly it all went and how quickly it sold, especially given the current economy.  How fortunate we were to have had you guiding us through the whole process.  Your advice, expertise, excellent marketing strategies and attention to detail really made the difference, resulting in a quick sale at a good price and less stress for us.  You are so incredibly good at what you do and we will always be grateful.
    Our realtor here, although she has been a realtor for many years, was not nearly as capable.  While the purchase transaction was completed okay we never felt the kind of confidence in her that we did in you.

With Best Wishes for a Happy Holiday Season!


Many Thanks,
Russ, Debbie, Steph and Jeff

Reference letters are a good measure of the "experience" your clients enjoyed while working with you.  A testimonial like this might just tip the scales in your favor when clients can read in a previous consumers own words about your expertise as a listing agent.

As a potential seller always ask the agents you are interviewing if they have reference letters or a list of past clients to contact in order to assure you are choosing the right agent in the sale of your home.

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reference letters

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Rainmaker
535,255
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

DOrie: Being British, I am sort of 'shy' at asking for letters of recommendation. AT the few times I have asked, I am always suprised (and thankful) for the lovely responses. I guess it is a comfort level - but an important one in order to grow our business. I am glad you received your letter - great start for the New Year! Gay

Dec 27, 2010 08:15 AM #1
Ambassador
1,155,468
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Now that is a testimonial worth sharing with future clients. Well done Dorie.

Dec 27, 2010 08:17 AM #2
Rainmaker
443,407
JoAnn Moore
The Mortgage Market of Delaware - Georgetown, DE
Home Loans in Delaware

What a wonderful testimonial. That letter must really make you glow with satisfaction of a job well done. Good for you, Dorie.  

Dec 27, 2010 08:26 AM #3
Rainmaker
2,316,116
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

That one definitely gets put in the pre-appointment book!  Kudos to you Dorie for leaving such an indelible impression.

Dec 27, 2010 11:31 AM #4
Rainmaker
3,838,865
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Gay,

It never hurts to ask just like asking for the business!

Dec 27, 2010 01:13 PM #5
Rainmaker
3,838,865
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Craig,

Thanks! It was a pleasant surprise in our Christmas card!

Dec 27, 2010 01:14 PM #6
Rainmaker
3,838,865
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening JoAnn,

You are right it makes me feel good! It's always nice to get appreciation for the job you do.

Dec 27, 2010 01:16 PM #7
Rainmaker
3,838,865
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Anita,

I am for sure putting it in my pre-appointment book. It's nice to get more current letters.

Dec 27, 2010 01:18 PM #8
Rainmaker
545,096
Toula Rosebrock
Diane Turton, Realtors, Forked River, NJ - Lacey Township, NJ
Broker/Sales Associate, Realtor, Lacey Township,

Hi Dorie:

Congratulations.

Recommedation letters like that are wonderful....

Dec 27, 2010 02:24 PM #9
Rainmaker
3,838,865
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Toula,

They are wonderful to receive and for sure added to my pre-appointment book!

Dec 27, 2010 02:31 PM #10
Ambassador
3,399,146
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Well done, Dorie but, I would expect nothing less from you though!  It is so nice to have this type of testimonials to share with potential clients and online and I'm always ever-so-grateful that clients go to the trouble/time to do a testimonial.  Congrats, Dorie!

Hope you have a wonderful New Year and a wildly successful 2011!

Dec 27, 2010 02:59 PM #11
Rainmaker
3,838,865
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Debe,

It is nice to have the testimonials to share with potential clients and online. I'm sure you get many of these to utilize.

Best wishes for a fantastic New Year and I know you will have a wildly successful 2011!!

Dec 27, 2010 11:15 PM #12
Rainmaker
3,207,822
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Dorie, That's a great testimonial for you. They are wonderful to receive and how nice it was to include it in their holiday card to you. Congrats on the sale and for being appreciated!

Dec 28, 2010 02:59 AM #13
Rainmaker
3,838,865
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Larry & Shelia,

Thank you! I did appreciate the testimonial and it was wonderful to receive in our Christmas card!

Dec 28, 2010 07:51 AM #14
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Rainmaker
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Dorie Dillard CRS GRI ABR

Serving Buyers & Sellers in NW Austin Real Estate
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