Here’s a link to an interesting article from the Wall Street Journal about what it takes to get a home sold.
Some of the highlights include:
· List in early January to take advantage of post-holiday home shoppers
“If you hit the ground running and you’re a fresh listing that has done everything right, you’ve got the best shot.” – Louis Cammarosano, general manager of HomeGain.com
· Price it right from the start
“The longer something sits on the market, the more price reductions you might have to make and the more potential buyers will assume that there’s something wrong with the home. So more often than not, it’s best not to try testing the waters with a higher price.” - Louis Cammarosano, general manager of HomeGain.com
· Get the house ready
There are two factors that predict how quickly a home will sell and for what price: PRICE and CONDITION.
In our market, homes in the $1MM and under range are often selling within the first month if they are staged and priced to sell. There is a lot of competition out there, so if your seller is serious about selling quickly, she must make sure that her home stands out from the competition (in a good way).
A well-staged home will feel spacious and inviting. It will appeal to your target buyer (whether it is a family, a young couple or retirees). It will be neutral enough to allow any buyer to envision him or herself living in the home, but will never feel bland and forgettable.
Gone are the days when sellers on the west side of Los Angeles could just put up a sign in the yard and have their property sold within days. In this buyer’s market, it takes a lot more to get a home sold. You as the Realtor know what the best price is for your listing. Let a professional Home Stager help you determine the best way to show the home off in its best light and attract your target buyer. Working as a team, we can get it sold!
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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
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Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of RESA (Real Estate Staging Association) and IAHSP (International Association of Home Staging Professionals), and affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
If you would like to see more of our Home Staging work, visit our website . There is an extensive gallery of before & after photos , as well as a list of our Staged properties currently on the market.
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