Motivational Power Quote
What's in Your Marketing?
"In our factory we make lipstick.
In our advertising, we sell hope."
Charles Revson, founder of Revlon Cosmetics
As I see it. . . . . . . .
What's in your marketing?
Who is your target market?
Your target market can be a niche, a geographical area, a lifestyle. It can short sales, first time home buyers, the luxury market, commercial real estate or land. The list is endless.
The question becomes are we marketing to a target market or to the world. The most effective marketing is aimed at a target audience that is most likely to use our product and or our services.
Today's customers are looking to business with an expert and not a generalist. When your marketing into a target market you are far more likely to attracted qualified buyers that would be interest in your product and or your services then marketing to a general audience.
Target marketing will also position as an expert in that niche.
The most effective marketing is directed to a targeted audience for a specific reason to attract the most likely qualified prospects for the product and or the service.
Ask yourself the follow questions.
Who is the most likely buyer or user for my product and or services?
Where will I find the customers? When you identify the most likely customers you will know where to find them.
What would peak the customer's interest in my product and or my services?
What has to be in my marketing to create customer interest?
What would be the best marketing methods to attract qualified customers to me?
One of the essential roles of marketing is attracting the right customers for the product and or services.
A purpose of our marketing is to effectively communicate our message to the most likely users of our product and or our services. The message has to be consistent that matches our professional image and relate to our target audience.
Our marketing has to create interest in our product and or services in order to have a flow of qualified prospects contracting us and taking the sales process to the next level of scheduling appointments with qualified buyers.
In order for marketing to be effective it also has to be flexible and adjust to meet the demands the changing consumers.
Is what's in your marketing in reaching the right market and attaching qualified buyers to you?
©2010 Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author