If I ruled the (real estate) world...

Education & Training with Sell with Soul

Okay, that's a little melodramatic and I don't have time to talk about everything I would change. And, frankly, I have no interest in ruling any world.

jaSo, let me rephrase that. If I ruled my real estate company...

I'd pass this law: Any agent who works for me will have to prove to me, their queen, that the sellers they allow to hire them have either a strong NEED or a strong DESIRE to sell. No market-testers allowed.

My company's listings would be 100% marketable. My company's listings would sell. Buyer agents would flock to show my listings first because they are priced right, easy to show and smell good. Or if they aren't easy to show and/or smell awful, they are priced accordingly.

We'd take 60 day listing agreements and not a day longer. That's plenty of time to sell a home and frankly, I don't want my real estate sign sitting in front of a house any longer than that.

Sellers would have to sell themselves to my agents. My agents would have to sell their sellers to me.


If an agent didn't like my law, they could leave. But I think they'd love it once they understood it.

Read Part II Here


Copyright Jennifer Allan 2007


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Monika McGillicuddy
Berkshire Hathaway HomeServices Verani Realty - Hampstead, NH
Southern NH & the Seacoast Area

I love your rules! The queen rules...yeah!

What a great message.

Sep 14, 2007 11:53 PM #33
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul
As Broker Bryant says... I feel another blog coming on.... stay tuned.
Sep 14, 2007 11:59 PM #34
Danielle V. Lewis
DDR Realty - Newburgh, NY
DDR Realty
This is definitely a passionate way to get the job done.
Sep 15, 2007 12:11 AM #35
Debbie Cook
Long & Foster Real Estate, Inc - Silver Spring, MD
Silver Spring and Takoma Park Maryland Real Estate

Sign me up too Jennifer,

Like you said - "too bad the real estate masses won't follow these perfect guidelines".

But, if they did, would all the houses sell?? and what if there aren't some "skanky", overpriced ones around for buyers to compare with our good ones. 

I love it when I have a listing that's accessible, clean, staged and priced right in the same neighborhood with a listing that is not accessible and overpriced or "skanky".  It helps my listing sell for more and faster!

Sep 15, 2007 12:31 AM #36
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer
I am thinking the 60 day listing agreement is a good concept!  Price it right so it sells right away.  Right now we are chasing are market down and it is hard to compete (a "normal" listing) vs short sales, foreclosures & new construction.  I have one listing expiring next month, have brought three offers and we are still chasing tail.  I am not going to renew these types of listings anymore if they can't listen to me when I tell them what is going on!  Give me 60 days and if I don't sell it, I don't want it :)
Sep 15, 2007 01:06 AM #37
Heather the Realtor Orlando, Lake Mary
LemonTree Realty - Orlando, FL
First Time Home Buyers, Bank Owned Homes
Sign me up that is a great idea. I agree I like the 60 day agreement. This market is not for the faint of heart or like you said those that want to test the waters.
Sep 15, 2007 01:32 AM #38
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor/Broker In Charge
It takes a lot of guts to take a picture with a crown on your head but you did it with poise and style!
Sep 15, 2007 01:42 AM #39
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul
Tracy - thanks! I have to admit, the crown comes naturally. I'm fairly bossy and a little high maintenance. My friends used to call me Princess and it wasn't a compliment.
Sep 15, 2007 01:50 AM #40
Sarah Wynn
HomeSmart International - Cave Creek, AZ

Queen Jennifer,

I love it!!!!  I recently 'offered' to cancel a listing if the seller wanted to try to sell it themselves because it was sooooo overpriced and I couldn't get them to come down. 

Their complaint was that if someone would make an offer they would figure out a way to make it work.......my comeback.......'well, first we have to get them through the door and when there is a model match down the street for $20K less........where do you think they're going to go first?'

I learned the hard way and I couldn't agree with you more. 

P.S.  I love the picture!!!!!

Sep 15, 2007 02:21 AM #41
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy
And if I were the King... (cont. on your part towo post...
Sep 15, 2007 02:39 AM #42
Steve Stoddard
Suburban Realty, Inc. - Manchester, NH

What a great concept.  I suppose the only way that would ever work though is if sellers agreed to pay a substantial non-refundable retainer, say $2000.00 to cover marketing costs and their agents time.  Getting them a little more invested in the process would certainly motivate sellers to clean their houses up and price them right as well as keep the market testers away.

Sep 15, 2007 03:01 AM #43
George Tallabas
RE/MAX Advantage - Nampa, ID
Idaho Real Estate

Awesome photo "Queen Jennifer"...."You go girl!"

Sep 15, 2007 03:09 AM #44
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes
If only - in a perfect world. Oh well, back to reality.
Sep 15, 2007 04:55 AM #45
Diane Velikis
Coldwell & Banker Busch Real Estate - Luzerne, PA
Luzerne County Real Estate
great company you run!
Sep 15, 2007 06:55 AM #46
Susan Milner
Florida Future Realty, Inc. - Cape Coral, FL
Cape Coral Real Estate Broker, FloridaFutureAgents
Great rules. Should be the same at EVERY real estate office.....
Sep 15, 2007 07:23 AM #47
Dan Forbes
Bradenton, FL
Long live the queen.
Sep 15, 2007 09:10 AM #48
Ashley Drake Gephart
Drake Intel Group - Albuquerque, NM
Jennifer their response was "they are perplexed that I didn't mention this during the negotiations.". I just don't understand which of the 12 emails and 10 phones calls where I told them the current market they missed.
Sep 15, 2007 04:19 PM #49
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Ashley - I know what you mean! Here's a thought... apparently they didn't hear you. So, in retrospect, how could you have shared this information differently so that they would hear you? This situation will come up again, so use it as a learning experience to do better next time. For example, if my home were on the market and my agent sent me a chart or graph every day showing me how my home compared to the competition, I probably wouldn't look at it because I don't like graphs. They don't speak to me. I'd be just like your sellers perplexed that my agent didn't warn me.

So, I wonder how many different delivery systems there are for communicating market data? Oral (out loud conversation), written (an explanatory, non-data email), CMA with photos & data emailed (that's what works for me), CMA with photos snail-mailed or delivered, tour of the competition, graphs and charts (Loreena does these exceptionally well)... what else?

Maybe we need to evaluate how our sellers best "hear" and work accordingly.

Sep 15, 2007 10:58 PM #50
Chuck Willman UtahHomes.me
Utah Homes - Alpine, UT
Utah Homes
Ok. I accept you as queen of real estate. When does your rule take effect?
Sep 16, 2007 10:25 AM #51
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul
It takes effect TODAY! Just give me a little notice and I'll be delighted to review your proposal and determine if your potential listing is worthy of your sign.
Sep 17, 2007 12:34 AM #52
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