December 31st, any year; it's a time for looking back. The days to follow; it's all about looking forward!
So what's to see when Peachtree Home Staging looks back and stares down the spiral of 2010?
Well, we look back with a smile and a big bucket of gratitude! The home staging concept has really taken off; the business model is becoming more defined, and opportunities to expand are growing like a healthy new born infant.
The year 2010 brought us bank owned homes and many investors homes to stage. It brought us home sellers fascinated by the concept and wanting reassurance with a professional home stager's consultation. The number of REALTORS utilizing our services has easily doubled.
Anyone reading this post also knows, that as in the past; since the inception of home staging, it has been a battle of educating. Home stagers across the country have had to sell not only their individual skills, but also the very concept and value of investing in home staging.
When I reflect back, I see 3 major venues that have created our home staging platform for spreading the word of our worth, purpose, and success. The one you most frequently hear about is HGTV. Of course! It has done wonders for creating enthusiasm about what home stagers do. (Now if we can just get HGTV to remind the public we need to get paid! LOL)
The two other major players that have helped us spread the word so successfully are less often recognized, and whether you are a participant with these two or not . . . THESE 2 TRAILBLAZING PLAYERS HAVE HELPED YOU GROW the acceptance of your home staging business through the frontrunning talented home stagers that ARE participating.
One is right below your nose! ActiveRain. Without the Rain puddle, we would be further back in our infancy.
ActiveRain has been the platform for our discussions; members only, and publicly. AR has put us in front of REALTORS throughout North America! Through Group postings, ActiveRain channels, and Hyper-Local Pages we as home stagers have benefited the "ActiveRain Way" by creating attention beyond what I ever thought possible. We get attention from Google, REALTORS, and the public. Not to mention being able to display our work!
For example, let me indulge myself by showing off just a bit!
AND MY PERSONAL FAVORITE PHOTO OF THIS HOME . . .
Now, where else do I get a venue like AR that let's me show off directly to my peers, my target market of Realtors, the public, and at the same time create Google epidemics with my sensational home staging talent! . . . Okay, enough about me! :-)
The other organization I must mention here in my last post of 2010 is RESA (Real Estate Staging Association).
This unbelievable platform is bringing stagers world wide together for the 2nd annual Real Estate Staging convention in January 2011. When I started in 2006, I thought a world wide convention to be impossible in less that 10 years! RESA is providing stagers with continuing education, ethics, designations of excellence, marketing tools, and award opportunities.
So, reflecting back; I am glad HGTV is there; but my humble true thanks extends deeply to Active Rain for letting home stagers participate and share in your venue, and to RESA for educating and rewarding us for our efforts!
BRING ON 2011! I AM READY!
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