2011 Road to Success

Real Estate Broker/Owner with Russell Realty Group


The best way to achieve your goals is to set the goal and backtrack into it.  Here is an example.  

Goal Tracking Outline

  • To 30 Home closed in 2011
  • ...and if 10 Fall through
  • then you need to write 40 deals
  • How many leads do you need to write 40 deals
  • For every 13 leads inbound, you should meet with 3 of them
  • Out of every 3 you meet, you should put pen to paper on at least 1
  • 400 leads YTD
  • 33 leads a month or 8 per week, or 1.2 per day
  • How I am going to get there?

Finance Goals

  • To earn 100k for 2011
  • You need to net $8250 per month
  • Average home price is 125k, your net $3000 per deal
  • You have to close 2.5 deals a month
  • Unless........you have override income


.....am I going to find 8 new Real Estate Leads per week?

what is in place to help me get there?


  • Lead a capture website?
  • Do you run CL ad for buyers?  Are the correct?
  • What your system for obtaining listings?
  • What else is in place to drive traffic, blogs, listings, specialty
  • Company Leads






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Evan is a career sales manager, personal coach and trainer who holds Real Estate broker licenses in Massachusetts, New Hampshire, New Jersey and Maine. He has made his mark by leveraging and teaching technology to his agents. Evan is dedicated to sharing his lead management techniques with agents throughout New England. The Boston MLS - Join The Russell Team

If we don’t constantly outperform other Agents in today’s marketplace, and use our knowledge and follow up techniques to entice and educate our buyers and Sellers, they will buy or Sell from someone who does.  The Russell Realty Group constantly outperform others and go above and beyond for our clients. By leveraging technology, we bring our buyers the best possible value during their purchase and obtain the highest value for our sellers.



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Deanna Bennett
RentMonitor - Boulder, CO
RentMonitor Online Rent Collection Software

Good tips. It's a great idea to start with your end goal and work backwards. This also helps you break down the goal into "bite-size" chunks so that they seem more manageable and attainable. Good luck reaching your goals in 2011!

Dec 31, 2010 08:18 AM #1
Evan Russell
Russell Realty Group - Boston, MA

Thank you Deanna, best of luck to you aswell!

Dec 31, 2010 12:44 PM #2
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