Facebook Business Page "Impressions"
Here is a really good post about Facebook business pages. It talks about the raw number of times your fans can and will view your facebook page...and what that can do for you business. This one is a good read....nice job.
Facebook, still my favorite site for social media, has recently introduced a new feature that makes it very easy to measure the impact of a Facebook Business Page...
Impressions.
Impressions, by Facebook's definition, are the "raw number of times the post has been seen on your wall and the newsfeed of your fans."
The more times your posts are seen, the more exposure you are getting from those posts. As with all marketing, the more exposure, the better...
Facebook, which has continued to improve the tracking for the business page, started posting the number of Impressions for posts in the last few weeks. Located just under each post on your business page, the impression statistic is easy to understand and follow.
I recently ran a short post on my business page, Ken Tracy Real Estate, about one of my favorite local restaurants, Clara's Pasta. I ran the post two weeks ago, and because of the impressions feature, I now know the post has been seen over 900 times...
That's a nice amount of exposure for me, my business pages, AND Clara's Pasta.
A win win win. Facebook helps me track it with their new feature...
Impressions.
Ken
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