I am sure many of you have seen hundreds of blog posts that amount to a complete waste of time and effort and really do nothing to help home buyers find you. When a home searcher is looking for a new residence, do you honestly believe they are going to search for a chocolate cake recipe to find a new home?
I dont think many bloggers really understand the true power of active rain blog posts and how they can really help home buyers find you.
Every blog post you make you should consider it to be a mini-website that can be found in search results by people looking for homes and services in your area. One of the most powerful ways to accomplish this is through blogging about subdivisions in your area. I do this all the time and it allows me to be found through many instances of items in search results for a particular community. It is not uncommon for someone doing a search in my market to find my web page that describes a particular community, an active rain blog post about that same community, a localism.com entry about that community (remember you have the option of publishing your blog post on the Active Rain's affiliate Localisim.com), an article I wrote on EzineArticles about that community and also a squidoo.com lens I made about that same community.
Try to imagine occupying 5 out of the top ten slots in search results for a particular community and all of these assets link back to your sales website? If you do not think it is pretty powerful, think again. My website receives well over 150 unique visitors each day and as a result of all these assets I have created, I am #1 for the search term "Sarasota Homes for Sale", #3 for "Sarasota Homes", #5 for "Sarasota Real Estate", and #4 for Sarasota Florida Homes."
To give you some examples of this strategy, you can view some of the assets my SEO company has created for me as well as some of my blog posts below:
Laurel Oak Real Estate on squidoo.com
Laurel Oak Homes for Sale on EzineArticles
Laurel Oak Real Estate on Trulia.com
Laurel Oak Homes for sale on my WordPress Blog
And Laurel Oak Real Estate on my Website
As a result of doing this, I rank #3 for Laurel Oak Real Estate in Google search results and this golf communities homes average $600,000 each. Pretty tidy comission selling one of them!
Finding buyers on the internet is a numbers game. The more traffic you drive to your website the bigger chance you have of finding someone who is ready to buy a house NOW. If you do not capture that traffic, you are going to make a very pathetic living off of your Internet marketing efforts.
Here is an Active Rain blog post I did on The Hamptons on Palmer Ranch that will give you an example of a very powerful Active Rain blog post that will drive home searchers to your website and is also a sure fire way to boost your website in search results:
So before you take that precious time to write that blog post, think about writing one that can actually help you sell a house.
For more SEO tips on supercharging your website in search results have a look at my Active Rain blog. I will be publishing more SEO tips for Real Estate Professionals in days to come. If you would like to receive this information, subscribe to my blog. It does not cost you anything and the information you will receive will help make 2011 a much better year for your career!
Please share this with other Active Rain members and reblog it. You get active rain points if you do!