Top Three Mistakes Realtors will make in 2011....how to avoid them!

By
Real Estate Agent with ReMax 10

1. Over Promising and Over Committing! When we receive a lead we must learn how to prioritize them and to say no to the leads that can be a waste of time. By planning and prioritizing we can avoid this. This also includes setting up too many appointments and not being able to make them all. If a home your client wants to view is way out of his approval amount but want to see the house anyway (think lowball offer), learn how to say no and explain why it is a waste of time.

2. Mis-Education. In our business we are constantly getting bombarded with resources our industry offer. Many come in the form of appearing to be free until we get to the end of the seminar,email,or webinarComputer with approved button and find they were clever marketers. A lot of education comes from your local board that gives you all you need right at your fingertips, we just have to be open to seeing it or reading it.  Staying educated is important, but mis-eduaction can be a waste of time.

3.  Avoiding Technology or Too Much Technology.  I know this sounds weird, but there are many agents who still live in the twilight zone. Most know that everything happens through the Internet, but most are not up to date on the latest technology information and software. Internet marketing is no longer an option, this includes Facebook,twitter etc. On the other hand you have agents who have lost the personal touch with too much technology. Know when to balance...people still like to hear voices.

 

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Rainmaker
665,850
Kathy Toth
Ann Arbor Market Center Keller Williams - Ann Arbor, MI
Ann Arbor Real Estate Experts - Kathy Toth Team

Andretta, Avoiding Over Promising and Over Committing is great advice for all of us. i prefer to adopt under promising and over delivering to clients.  I avoid Over Promising and Over Committing like the plague - it sets you up for failure.   

Jan 01, 2011 10:48 AM #1
Rainer
186,302
Cindy Justice
Synergy Realty Pros - White Pine, TN
Synergy Realty Pros

Thanks for the information.

Jan 01, 2011 10:50 AM #2
Rainer
74,554
Ronald S. Accornero
OC Signature Properties - Villa Park, CA

Andretta:

Good post! As hard as I try to not make mistakes we fall victim to them.  Usually because of not enough time or we don't have confidence that something will work in our behalf. 

Jan 01, 2011 10:52 AM #3
Rainmaker
499,619
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Andretta: Very good to point out these things that we don't often consider when we are planning our businesses. They can be costly mistakes, as you indicate! Hope you have a great 2011 and maybe the good information you put out there (here on AR!) will come back as good luck for the New Year!

Jan 01, 2011 11:02 AM #4
Rainmaker
71,368
Andretta Robinson
ReMax 10 - Matteson, IL
Real Estate Broker - Chicago South Suburbs

Katy, you are absolutely correct, it is best to underpromise.

Ronald, I should add confidence to the list...we sometimes have a fear of rejection because we get so much in our industry.

Jan 01, 2011 11:03 AM #5
Rainer
103,190
Keith Vermilyea
Home Buyers Marketing II, Inc. - Boise, ID

Andretta, I also believe in the under promise and over deliver philosophy.  Over promising provides a direct path to under delivering. 

Jan 01, 2011 11:23 AM #6
Rainmaker
748,296
Rob D. Shepherd
Windermere/lane county - Florence, OR
Principal Broker GRI, SRES

You have to keep up, but I know of ones so caught up with the latest, that they don't have time to produce.

Jan 01, 2011 11:56 AM #7
Rainer
140,514
Maureen Fukumoto
Help-U-Sell Realty Pro - Mililani, HI
Maureen

I appreciate that you included avoiding tech/too much tech.  As the new year brings more opportunities to explore new technologies it is easy to be sidetracked and forget that at the end of the day it's about listings and sales not clever tools.

Jan 01, 2011 01:38 PM #8
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Rainmaker
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Andretta Robinson

Real Estate Broker - Chicago South Suburbs
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