Does blogging really matter to your Real Estate business?

Real Estate Agent with sales representative : Keller Williams Experience Realty


It will be 4 years ago this month that I wrote my first blog post here in Active Rain. The best part of the experience back then was watching the puzzled looks on my coworkers faces when I'd say things like "I blogged for an hour last night" or "I feel a blog coming on". Many of them are still outside of the loop on the whole blogging thing or tried it briefly but never committed to it. There has to be a closet writer inside the person to begin with I think to stick with it. 370 posts later I still enjoy it. 

I wonder if allot that I have shared here I would have taken the time to learn if not for blogging? Have I taken on a heightened sense of responsibility to glean and assimilate information about our business of real estate than I may have otherwise? Would I have endeavored to use the words glean and assimilate in one sentence so soon into a new year?

I have been contacted by dozens of people I later did business with, from across the Country, Florida and even from England, initiated by my Active Rain blog. I have formed working relationships with Realtors from across the Continent. A publisher from Readers Digest contacted me a couple years back on one of my blog posts about my home town and paid me $300 to run it in their "Our Canada" magazine.

The Mayor of Barrie and members of City council read my blog  and the two local news papers have contacted me on different occasions to interview me on the topics of posts I have written. So I have to say blogging does work. It isn't instant gratification but it will enhance your business and have you choosing your words more carefully....more of the time anyway.

My most re-blogged post

My favorite blog post title

My favorite advice piece

Two highly insightful business minds share some personal thoughts on blogging in this video.



Posted by

 Mike Montague


Barrie Power of Sale Listings

Barrie home values



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Jan Laurie
JL Residential Styling & Staging - Nanaimo, BC

This is an awesome nudge to get going on the blogging. Thanks so much. I've been dragging my feet like many others.

Love the video - short but to the point. hmmmm sort of like the few paragraphs in a blog?

Jan 04, 2011 05:55 AM #68
Kona Home Team (luva llc) Lance Owens (RS)
Kona Home Team (luva llc) - Kailua-Kona, HI
Getting transactions done, when nobody else can!

I stopped all Print advertising 3 years ago - striclty Blogging now - best thing I ever did !

Jan 04, 2011 06:30 AM #69
Brad Hornshaw
Brad Hornshaw Realtor Lynnwood, Bothell, Everett - Lynnwood, WA
Realtor, Listing Agent, Buyers Agent, Investments
Thank you Mike I Have only been a Realtor 6 months, I joined A.R 2 months back. It took 5 weeks of webinars and tinkering to write my 1st blog, since then 2 more. Your post is encouraging me that I am doing the right thing, and my efforts are worth while...... Thanks again .........Brad
Jan 04, 2011 06:47 AM #70
Kathy Opatka
Serving Ocean City, MD, & The Delaware Beaches


I'm glad to hear that your blogginghas paid off!  I often wonder if all this energy is going to pay dividends. You've confirmed that it does!


Jan 04, 2011 06:51 AM #71
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Good video explaining the 'whole' experience. I've never looked at blogging the way Seth said but that is 100% true. I'm good at taking a complex task & bringing it down in simple bits for others to understand. I think that it also has enlivened the social medium of writing in general. No one writes letters any longer but people blog. In fact I will boldly say that it has kept the english language alive vs. slang, street lingo and other spoken garbage.  If you talk in duhs, errs, ummm's, then blogging is not for you.

Congrats on your milestone.

Jan 04, 2011 08:07 AM #73
Lynn M. Bower
John R Wood Realtors - Naples, FL


How funny is this? I just got off from a "sales" call from an Internet company before I opened Active rain and he stated that blogging and Social Media are the worst time and money wasters out there. I think I'll definitely dismiss his offer after reading your post. Good for you. Have a great 2011 with all the blogs you'll be posting.


Jan 04, 2011 08:28 AM #74
John Lavin
Re/Max Ultimate Realty Inc. Brokerage - Toronto, ON
Realtor - Mississauga - Toronto Real Estate
Great inspirational post Mike....thank you
Jan 04, 2011 09:14 AM #75
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

...and it's free.

Jan 04, 2011 10:00 AM #76
Hilary Young
The Nines Team Realty - Lodi, CA
Team Assistant - The Nines Team in Lodi

It is good to hear and I am so happy for you and all of your blogging achievements. It gives great hope to us newbies!

Jan 04, 2011 11:49 AM #77
Joyce Herr
Prudential Lancaster Real Estate - Lancaster, PA
Lancaster County & Beyond

Thanks for the post - despite numerous news items that blogging is on the decline.

Jan 04, 2011 12:31 PM #78
Debbe Perry
Real Living Carolina Property - Morganton, NC
828.439.3084 Morganton/Lake James NC

I may never make an extra penny from blogging, but joining ActiveRain has given me a built-in community so much bigger than what I would have without it, and that is PRICELESS!

Jan 04, 2011 12:44 PM #79
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Of course I do see great value in blogging - as long as you're doing it with a business purpose. I remember reading blogs where people rambled on about what they had for breakfast, how long it took to take the dog out for a potty walk, etc.

Happily, those are NOT the kind you find on Active Rain!

What seems sad to me are the comments on this blog (and others) that say "I'm glad it works for you." I can almost feel the dark cloud that surrounds those individuals, and they do "bring me down" for a moment until I shake it off.

I don't know if they haven't been at it long enough (because blogging is not for instant gratification) or if they're writing about the wrong things, or if they're filling their messages with typos and mis-used words, or if it's just their whole attitude of "This won't work" that is preventing their success.

One thing I've learned is that if you start with that attitude... you're right.

Henry Ford said "If you think you can or you think you can't, you're right."

Meanwhile, wish I could have listened to the video. A few come through on this Wild Blue connection just fine, but most do not. I tried this one and it paused every 3 or 4 seconds - for 7 or 8 seconds. I'm still trying to find out the difference between the videos I can watch and the ones I can't. It must have something to do with the way they're produced.

Gotta love this "High speed" connection from Wild Blue!

One more thing - to Annie and others who wonder if they have to write all their own material. No, you don't.

I write blog posts for a few agents - these are informational, factual, statistics, etc. In between my posts they add their own "personality" posts. It keeps fresh content on their sites and frees them from writing more often than they want to - or have time for. You might consider that kind of arrangement.

Jan 04, 2011 03:07 PM #80
Paula Burt

Mike, Thank you for sharing your wonderfully positive results you've gotten from blogging. 

I stayed away from blogging for about a year, and made a new commitment to get back into it regularly the beginning of December.  It has already changed my activity level (from participating in the "31 Days of December Challenge" here in the rain.  I've decided to do it daily this year and keep a journal as well.

You are a true inspiration!  Thanks again!!

Jan 04, 2011 04:07 PM #81
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848
I've got to get a better job of doing it. That's why I'm here, learning and practicing.
Jan 04, 2011 04:55 PM #82
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Blogging is the biggest part of my business and social media is the future.  Even clients that do not find me on my blog often come from people that did.

Jan 05, 2011 03:18 AM #83
Hysen Kolimja
MASTER'S CHOICE REALTY INC., Brokerage - Mississauga, ON

I am new to blogging and seems like it is taking me forever to choose the right words or ideas to be appealing to other. but i will keep doing it. Thank you for the post.

Jan 05, 2011 07:49 AM #84
Mike Montague
sales representative : Keller Williams Experience Realty - Barrie, ON
"Who Moves You?"

My first blog post wasn't my best and neither was the last one. The only way to improve is to create something to improve upon. One great feature of AR is that you can save a post as a draft. Don't wait until you have a complete post organized in your head to start, take an idea, start writing, as you do something happens to start the ideas flowing and building upon one another. Save it and come back later. You will read it and see where it can be better and what more you can add. Check out this seasoned writer who has some ideas worth reading

Jan 05, 2011 10:57 AM #85
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Nice post, Mike.  I am the only one blogging in my office too.  I think it is definitely worth it!!!

Jan 06, 2011 03:59 PM #86
Margaret C. Taylor
Century 21 New Millennium MD - Mechanicsville, MD
St Marys/Calvert/Charles MD Real Estate Agent

Thanks for sharing Mike.  I've been at it for one year and enjoy blogging except I know it takes me too long.  Margaret C.

Jan 10, 2011 11:10 AM #87
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

I'm so glad to hear that blogging had paid off for you!

Jan 21, 2011 01:56 AM #88
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Mike Montague

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